Four Advertising Strategies To Ensure Success

Posted on Sep 2 2013 - 1:38pm by Madyson Grant


When it comes to advertising and marketing, every company is looking for the best methods that will work effectively yet not cost an arm and a leg. Gone are the days where companies can get away with simply putting an ad in the newspaper and waiting for the phone to ring. To reach your customers in this day and age, you have to get a little more creative. Here are four different methods that you can use to advertise which will be sure to get results.

1. Beach Towels

You don’t have to live near the beach to appreciate a beach towel. Whether it’s on the sand or at the pool, promotional beach towels get seen by a lot of people, and if yours is well designed you can be sure that people are going to be asking where the towel came from. Whoever is using the towel will proudly say that they got it from your company, and more than likely, a discussion will start about your business. Beach towels will last for years so they’re a good branding investment.

2. Bumper Stickers

Bumper stickers are widely used by quite a number of businesses, but not nearly as much as they should be with how effective they are. Bumper stickers are cheap to make and last an incredibly long time. You can give them out with big purchases or simply have them available for people to buy. If you choose the latter option, you are essentially getting free advertising!

3. Free Samples

Nothing is as effective as free samples when it comes to enticing customers to buy your product. This is especially effective with food and beverage samples, but can also work for service businesses. Once customers get a taste of your product or get exposed to your level of service, they should walk away convinced that they want to return to your business because how much you impressed them.

4. Other Outdoor Items

In addition to towels, you can also give out custom blankets, lawn chairs or other outdoor promotional products that people tend to use a lot. Try to pick the products that your target market will actually use for maximum effectiveness and exposure. For example, promotional umbrellas might not be appropriate for a client in the desert-are, but might be perfect for an organization in a city that gets a lot of rain. Whatever you choose, though, don’t just slap your logo on it and call it a day- make sure that the quality matches your audience’s expectations.

Photo Credit: Flickr/Sagie

About the Author

Madyson Grant is a small business owner and a professional writer. Her passion for helping others fuels her writing and her search for more helpful information.