Former Engineer Says Steve Jobs Rejected new Apple TV User Interface Design Five Years Back

Posted on Mar 26 2012 - 5:28am by Editorial Staff

The new Apple TV which was launched earlier this month with a new interface seems some rejection down the line five years back from Steve Jobs, according to former Apple engineer Michael Margolis, user interface that were “tossed out 5 years ago because Steve Jobs didn’t like them.” He also suggested that since the Apple co-founder lost his battle with pancreatic cancer, “there is nobody to say ‘no’ to bad design”.

Michael Margolis says in a comment on The Next Web clarified the UI and the elements Steve Jobs took issue with:

The new UI shouldn’t come as a surprise to anyone. There is a clear effort at Apple to make everything match the look and feel of their popular iOS products – starting with Lion and increasing momentum with Mountain Lion.

To be clear – he didn’t like the original grid. This was before the iPhone was popular and before the iPad even existed.

Given that the iPad is far more successful than the AppleTV, migrating the AppleTV to look more like the iPad was probably a very smart move – even if some of the users of the old UI don’t prefer the new one.


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