Apple was founded by Steve Wozniak, Steve Jobs and Ronald Wayne in a small basement, located in Silicon Valley (California), in the year of 1976. In the beginning, the company was called Apple Computers Inc., a name that stuck around for 30 years, when it became just Apple, meaning the pursuit of knowledge and the importance of discovery. The name change, which followed the introduction of the groundbreaking smartphone iPhone, was one of the signs that represented the company’s on-going expansion into other markets beyond its traditional and initial focus on computers.
The name and the focus of the company might have changed, but not its initial project and goals. Its pivot, like the experts call it: “a structured course correction designed to test a new fundamental hypothesis about the product, strategy and engine of growth”, as stated by the guide “The Lean Startup”, written by the author Eric Ries. Apple tested and won! And so many other companies did the same in the last few decades, achieving success. Let us give some examples like the online payment processor PayPal or Amstrad, the number one supplier of satellite receivers in Europe, which is currently worth £800 million.
Every one of these businesses started small, but with a big idea as its base. With the proper evolution of an innovative project, they grew to become some of the biggest firms on the entire planet, recognized and admired worldwide. And that is why they have a special place in our latest infographic that shows the evolution of three top companies in the technology field.
For a variety of reasons, from their philosophy to their products or services, these companies have turned into starts glowing in the business sky. They cultivated amazing customer bases, with millions of fans spread through the four corners of the planet. And they will keep on going!