First Online Impression – How Much It Matters And What Power It Owes?

Posted on Mar 23 2012 - 9:54am by CONTRIBUTOR

Editor’s Note: Guest Author Pratibha is a technology enthusiast interested in analysing and reporting about different technologies.

An online visitor takes below two-tenths of a second to sketch a first outlook of your brand formerly they’ve perused your company’s website, according to researchers at the Missouri University of Science and Technology. And it takes just another 2.6 seconds for that audience eyes to focus in a way that deploys that first impression.

From that stiff time span, develop a good former impression should be among your first orders of business. The researchers’ effective eye-tracking software and an infrared camera to monitor study participant’s eye movements as they peruse the test website pages. The investigation of eye movement acquired from the data helped these researchers determine how long people concentrate on definite part of a web page prior to moving on to another part of the page.

Study participants were asked to rate sites on the basis of visual appeal and design factors during an average of 20 seconds spent on each of 25 websites. These categories integrated the navigation menu, logo, photos, images and social-media icons. Also important, according to the research team, is the choice of color and images to a web page’s design

  • Logos: Users devote 6.48 seconds concentrate on this generally express segment of a site.
  • Navigation menus: Users spend almost as long (6.44 seconds) examine the menu on a webpage.
  • Search box: user inclined with that area more than 6 seconds.
  • Links to social utilities: The fact that participants in the study focused on social-media icons for 5.95 seconds reveals just how important it is for your business to offer opportunities for customers to engage with your brand and other customers.
  • Primary image: to judge the graphic on the page user use 5.94 seconds.
  • Written content: This component took up 5.59 seconds of their time.
  • Bottom of the page: That’s where users finished up, occupied for about 5.25 seconds in that location.
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