Facebook Updates Its Mobile App, Brings Mobile App Install Ads

Posted on Mar 28 2013 - 12:34am by Editorial Staff

The social giant Facebook announced that it has released an updated version to its mobile app install ads product, the one which was launched last year. The update will allow advertisers to improve targeting of their ads based on their connection types, mobile operating system they are using, and giving them the power to design these ads with the help of Facebook’s basic ad creation tool.


Sharing some examples, over the update, the company shared that:

  • Poshmark, a retail mobile app, has seen 3x better ROI from mobile app install ads compared to other paid channels.
  • Social Quantum, a Russian based international game developer, became the #5 grossing app in the US within less than 1 month after running mobile app install ads as their primary method of acquiring new users.
  • Nanigans, a preferred marketing developer, generated 92% ROI in less than two weeks for a mobile gaming client by bidding and optimizing for ROI.
  • O2, a UK communications company, used mobile app install ads to catapult its new app O2 Tracks to #6 in the App Store just days after launching. O2 reached an audience of over 9 million people during its three-day marketing sprint on Facebook.
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