Finally believe to be that the social giant saw a brightest sun this New Year already, the analyst upgrades push Facebook’s stock up 5%, nudging its market cap back over to the $60 billion mark. According to a report released from Merrill Lynch, thanks to mobile revenue the social giant saw a large growth potential.
Merrill Lynch anticipates that mobile revenue surpassed desktop revenue for the Facebook in 2014: We are raising our mobile news feed estimates in our bottom-up ad model to $2.37 billion in 2013 and $4.0 billion in 2014, up from $2.0 billion and $3.3 billion previously, and we expect mobile to surpass desktop ad revenue in 2014.
