Facebook Q3 2012 Results: Revenue $1.26 Billion, Loss 2 Cent A Share

Posted on Oct 23 2012 - 8:08pm by Editorial Staff

The social giant Facebook today announced its third quarter results, ended September 2012. The company reported the revenue totalling $1.26 billion, an increase of 32% compared with $954 million in the same period last year. The net income (loss) for the quarter was ($0.02), compared to $0.10 for the same quarter in the prior year.

The quarter reported the costs and expenses of $885 million, an increase of 64% from the quarter a year ago while GAAP income from operation was $377 million, compared to $414 million for the same quarter a year ago.

Q3 2012 Operational Highlights:

  • Monthly active users (MAUs) were 1.01 billion as of September 30, 2012, an increase of 26% year-over-year
  • Daily active users (DAUs) were 584 million on average for September 2012, an increase of 28% year-over-year
  • Mobile MAUs were 604 million as of September 30, 2012, an increase of 61% year-over-year
  • Launched several new advertising products, such as Custom Audiences, Facebook Exchange, Offers, and mobile app install ads
  • Generated 14% of advertising revenue during the third quarter from mobile
  • Connected 1 billion people since founding the company eight years ago
  • Created Facebook Stories, a new website to share the stories of people using Facebook in extraordinary ways at www.facebookstories.com
  • Closed Instagram acquisition
  • Opened first international engineering office in London
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