Facebook Offers Rollout Begins

Facebook has announced that it has begun to roll out its offers system, which been first revealed back in March at Facebook’s marketing conference. The system allows local businesses to use their Facebook pages to promote themselves direct to their customers, sending freebies and promotions straight to users’ news feeds. When someone clicks on the offer, they can either redeem it straight from Facebook’s mobile apps or receive it by email ready to be used in store. The offers are free to create, though Facebook says that each will only reach a limited number of people.  The feature will start rolling out first in beta to a handful clients in the US. Facebook is continuing to roll out the beta to a limited amount of businesses in Singapore, Australia, New Zealand, Japan, and Turkey, but it’s not a global roll out. It’s not yet available to additional US businesses. The social giant seems completely figuring out now to give another type of competitor like Groupon giving an edge.