The social giant in its latest move of bringing something more relevant for its users, has introduced two changes over to its News Feed today, adding a new in-app follow action, along with a shortcut to its “About Facebook Advertising” page. For example, a person can follow their favorite restaurant critic from within a food review app on Facebook. When a person follows another person, the follower will get an entry in their Recent Activity box. The follower will also see a notification that they followed someone in your app. The publication TechCrunch pointed the whole cycle as: “More content -> more engagement and return visits -> more ad impressions, more money, and more reason for investors to buy.”
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