Facebook Introduces In-App Follow Feature, Ad Education Shortcuts

The social giant in its latest move of bringing something more relevant for its users, has introduced two changes over to its News Feed today, adding a new in-app follow action, along with a shortcut to its “About Facebook Advertising” page. For example, a person can follow their favorite restaurant critic from within a food review app on Facebook. When a person follows another person, the follower will get an entry in their Recent Activity box. The follower will also see a notification that they followed someone in your app. The publication TechCrunch pointed the whole cycle as: “More content -> more engagement and return visits -> more ad impressions, more money, and more reason for investors to buy.”