StopBadware along with Facebook, Google, Twitter, AOL, and the Interactive Advertising Bureau (IAB) today announced (via The Next Web) the launch of the Ads Integrity Alliance, an initiative to protect users from bad ads and maintain trust in the online advertising ecosystem. The Alliance will enhance the efforts by allowing leaders to combine their expertise and raise standards for ad integrity.
“The Ads Integrity Alliance is a natural extension of StopBadware’s mission to make the Web safer by combating badware,” said the nonprofit organization’s executive director, Maxim Weinstein. “No one can address Internet-scale threats on their own, so we’re bringing together industry leading organizations to tackle the problem collaboratively.”
The Alliance will:
- Develop and share definitions, industry policy recommendations, and best practices
- Serve as a platform for sharing information about bad actors
- Share relevant trends with policymakers and law enforcement agencies
(Image Source: StopAdWare)