European mobile giant Telefonica today unveiled its plans to leverage the billing relationships with Facebook, Google, Microsoft and Research In Motion. The mobile company now having global framework agreements with all fours in place to offer direct to bill payments. It has started to roll out the capability in Europe and plans to have it live in 14 of its operating businesses globally by year end.
“Few organisations can claim to have a direct billing relationship with hundreds of millions of customers globally,” said Matthew Key, Chairman & CEO of Telefónica Digital. “The creation of Telefónica Digital has allowed us to better harness the power of this capability and use it to help drive the mobile monetisation strategies of some of the world’s largest technology companies. We believe that direct to bill will become an increasingly significant part of the overall mobile commerce market.”
Whether the end user buying an pp, mobile game or making an in-app purchase, direct to bill enables the customer to simply charge the payment to their phone bill or prepaid credit, avoiding the need to use a credit card. Direct to bill offers a simple and convenient way for customers to purchase goods, particularly virtual goods, via their mobile phone.