Whether you’re operating a customer-facing business or not, your building should be visually attractive. With the right eye-catching features, you’ll attract the attention of customers and clients. This could potentially boost your profits substantially. Many businesses don’t take advantage of this valuable opportunity, but you can!
Size Is Important
“A good rule of thumb might be 10 feet per inch of letter height,” says Sapna Budev of the International Sign Association. “So lettering with 10 inches of height may have the best impact at 100 feet distance.” Whether you’re advertising on your building, five blocks down the road or even at an event, take this into consideration. If you want to attract potential customers and clients, you need to capture their attentions. Ramping up the size is the best way to do just that.
Beautify Your Security Features
Most businesses need to incorporate rigorous security features around the building. This is especially true when they’re dealing with high amounts of confidential data. This can lead to a threatening and unwelcoming feel that will potentially drive others away. What’s the best way to get around this? Beautify those security features! Let’s say you’ve got a security gate that allows entry to the building. Why not paint it with a visually appealing industrial coating? Instead of a menacing-looking entry point, you’ll be left with an enticing visual element.
We’ve already discussed the importance of size with signage, but there’s a lot more to it than that. Ideally, you want to be incorporating large artwork on the building itself. You want something that is visually attractive while conveying your brand’s message accurately. For retail businesses, this is especially important.
“An effective signage strategy will create a positive and rewarding customer experience and drive sales through clear product information. Your customers will rely less on sales staff to answer basic questions. Other benefits of effective signage include higher perceived value for products, increased brand equity and overall better retail sales.” (Kinsella 2012)
And remember; if you’re struggling to come up with a good design, there is help at hand. There are professional sign-making companies out there that will assist if you need them to. Alternatively, why not take a trip around the local area to see what the competition is doing? You don’t want to rip them off, of course, but a little inspiration won’t do anyone any harm.
Compelling Building Colors
The color of your building has a major impact on brand recognition. It’s important to tap into current trends; the last thing you want is to be left with an unappealing color scheme! Depending on the type of business you’re running, you might or might not want to go with a striking appearance. Some businesses thrive off their ability to be ‘different’. Target the wrong audience with this strategy, and you might find that it actually backfires on you.
Many of us don’t take the time to visually enhance our businesses, potentially throwing away opportunities. It’s about time we got on the bandwagon!