According to a report by Reuters, the European Commission has rejected Google’s proposals to fix anti-competitive behavior. The Commission said that the internet giant’s solution is “not enough to overcome [its] concerns,” and has asked the company to search out for better alternate solutions. European Competition Commissioner Joaquin Almunia also mentioned that in a letter to Google’s executive chairman Eric Schmidt asking to improve the proposal.
Back in April, Google send an offer letter to Commission proposing to have a separate promotional links from its default search results with the help of either “clear graphical features” or using frames. Moreover, in the proposal, the search giant also agreed on to display links of its competitors for the period of five years who offers similar features to its own.
It would be interesting to see that what is going to happen next although if Google really have to play safe, it do have to follow as per European Commission sayings.
Photo Credit: Flickr/Sébastien Bertrand