Ensuring Local Business Success

Posted on Oct 27 2013 - 8:43am by Nichole Fabbro


When small local business start to plant their roots they need to make sure their marketing campaign is in order to reach that local market. If you are lucky enough to have a large marketing budget you may want to hire a marketing agency like Zion and Zion in Phoenix who specialize in PR campaigns. You could use an agency like this or you could find an agency located with your local area to ensure they have many connections within the community that will only benefit you.

However, most small businesses so not have a marketing budget so they choose a DIY method. If you are doing this on your own these tips will help you to strengthen your efforts.

The First Step: It’s All About the Business Plan

However, first you will need to make a viable business plan which will help you pinpoint target communities with potential interest in your new company. A business plan is essential because it will also allow you to identify local competitors and discover how and why they have failed or been a success.

Learn from their mistakes, and fix any potential problems that they might have had from the start. People recognize effort as this is your chance to step in and grab their attention. Your business will be able to attract and target a clientele that has been disappointed by previous businesses in the area.

Market towards success by offering local clients what is not already available to them whether its lower prices, new products, and a high quality service.

Every business plan should also list a series of goals for each passing month and quarter. You should aim to meet each goal so that you business progresses steadily and securely. This does not necessarily have to be a monetary growth- it could be as simple as attracting six new clients at a trade show.

There just needs to be a list of realistic and attainable goals for your to aim for when it comes to making your business successful in its new location.

The Social Media Connection

You will need to establish yourself in the area by advertising and creating a guerilla social media marketing campaign. Create a Facebook fan page, a Twitter account, a blog, and even an Instagram account for your business.

You need to create interesting subject matter so that local people will become interested in your business. You want to build on their interests and provide them with a place to understand your concept and brand. Build your followers and potential client list by creating dynamic and engaging content that will draw people to your business.

Social media is also a great way to earn instant feedback. It will allow you to see what customers want and expect out of your company. Build on their responses or general queries by delivering them exactly what they have needed without them realizing it.

This is how a business becomes successful because it generates an attainable idea or product that consumers must have. This is your goal when it comes to creating your social media pages.

By following these two strategies your business will be on the way to success locally.

Photo Credit: Flickr/thinkpublic

About the Author

Nichole is a freelance blogger who writes guest posts for a variety of different blogs and niches. Her main interests are technology, marketing, health, education, business and careers.