eBay today relaunched its price comparison website shopping.com as the eBay Commerce Network, a total product listing platform for the publishers. Acquired back in August 2005, the site company now has put greater emphasis on its API which will allow external publishers to promote its product listings.
Shopping.com which now reaches over 250 million consumers every month in the United States, France, Germany, Australia and the United Kingdom will now having a new focus and rebranding will going to make a huge impact on to attract a whole new wave of active users. eBay with shopping.com connecting merchants with consumers through a network of external publishers.
“The relaunch of Shopping.com as the eBay Commerce Network brings our brand in line with the core eBay Inc commitment to enabling commerce,” David McCall, UK Country Manager for the eBay Commerce Network said. “The eBay Commerce Network mission is to connect consumers to the world’s advertisers by building the world’s best performing commerce advertising platform.”