Domino’s UK Launches Windows Phone App, Accounts 13% Of Digital Sales Via Mobile Devices

Posted on Feb 9 2012 - 1:07pm by Editorial Staff

Popular worldwide pizza chain Domino’s (UK and Ireland) has released a new Windows Phone 7 (WP 7) smartphone app [download here], adding to its wide portfolio of mobile applications including iOS, Android. The domino’s in its own wording and style says, “The full Domino’s Pizza menu including drinks, desserts, sides and meal deals are all a click away on your WP7, with smooth and easy to use functionality.”

eConsultancy reports that Mobile has proved to be a hugely successful avenue for Domino’s; the company’s iPhone app alone has generated over £10m in sales in the past year and now accounts for 4.1% of all online orders. Adding that the one day sales statistic continued the present day, meaning 13% of all its digital sales are being made via a mobile device.

Domino’s head of commercial systems Paul Francis, says that the brand lends itself brilliantly to mobile retail. “13% of all digital sales come though a tablet or smartphone so we know that for many customers, mobile is the preferred way of ordering. We have ambitious plans for 2012 and I am delighted that we can offer this new app for the Windows Phone 7 platform.  We look forward to hearing what our customers think.”

Domino’s WP7 apps feature:

  • A Full Menu
  • Store Locator
  • All Meal Deals available
  • Ability to Customise Your Pizza with extra toppings or special requests
  • Payment via credit card, cash or on collection

The pizza maker also released a second app in the app in the US in November. Named Pizza Hero, it’s a game format those times how long it takes for you to virtually top a pizza, with points awarded for performance.

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Editorial Staff

Editorial Staff at I2Mag is a team of subject experts led by Karan Chopra.