Many new technologies, such as smartphones enable companies to remain independent of its location and to stay in touch with its customers. The ubiquity of smartphones and portability make it an indispensable tool for traders. Smart Mobile Marketing can help the marketer to contact customers, to stay on the road. Customers also want to store concise information on their smartphones, so that it can be available to them anywhere. But some small and medium enterprises families are not tracked well with the success of mobile marketing strategies. Some important tips to grow your business with mobile marketing are as following:
Providing Respect to Customers
Always make sure that your message is worthy of your audience it should not be disturbing to them,. Never send unnecessary information to cell phones that can irritate your customers. If unnecessary, information is sent to the mobile channel, it can be more annoying than the information is sent by e- mail or other marketing channels. Trying to impress your customers with new marketing offers that make them remember that, why they love your brand, products and services.
Having in depth discussion
Encourage customers to visit your pages on social networking sites such as Facebook and Twitter, corporate blogs websites and mobile sites for multi – channel communication. A good campaign strategy always, includes a link to the social networking sites. This will help your customers to know more about your company and to engage in conversations, so that, they may contribute to the sums. These links can be useful to, your customers can make it viral to share information about your business with their friends and relatives and so. A message can be taken by thoughtful, emotional, funny and attractive. This King of messages can be helpful in building deep conversations with your customers.
Making Email’s User Friendly
Write your emails which can be easily retrieved and are readable on mobile phones. This requirement is considered absolutely necessary for companies, who are interested in mobile marketing today. Try to keep the email simple on the text and in clear design. Subject of the message should be as short as possible and other important details such as the brand name, the current offer, These things make the message simple and readable on mobile phones .
Emphasize on Customer Data
Leverage on the information.. This will help you in targeting your campaign to know about your customers in the market . Some of the data you have collected can be useful as story wise, time zones, the user, past usage history, etc., which will be useful for push messaging campaigns and thus maximize the effectiveness of mobile marketing.
Manage Location based services
Always use Location Based Services to assist in obtaining information about your regular customers and their consumption behavior. Location Based Services can inform you about the frequently visited place by your customers, so that, you can notify them about your deals that are available nearby. These services will allow your customers to share information about your business with their closest friends and family.
Utilizing QR Codes
Take advantage of the latest technologies such as QR codes, to the maximum extent. QR codes are a recent development in the field of mobile marketing that allows business clients with expertise in technology to achieve effectively. With QR codes you can provide customers the full URL to visit your site in the browser. These codes must appear in all your marketing communications, such as business cards, flyers, posters and sales catalogs.
Photo Credit: Wikimedia/Kysoh
