Credit Suisse: Smartphone Sales To Touch One Billion-unit Mark In 2014

Posted on Apr 12 2012 - 4:57pm by Editorial Staff

A new report from Credit Suisse – via Reuters – reports that Global smartphone annual sales will cross the billion-unit mark in 2014 due to ongoing increasing demand from China and with the launch of cheaper low-end handsets. Sales across the globe will grow about 46 percent to 687.9 million units this year and will touch 1.05 billion units in 2014, the note said.

“We see robust growth for the smartphone market in China, which we think will account for 22 percent of global units by 2015,” analysts including Kulbinder Garcha wrote in a note. The brokerage also expects Apple Inc to gain the most in an environment where the “success in smartphones will be impacted by success in PCs and tablets.”

The world’s top smartphone maker will corner a 23 percent market share this year. The analysts expect Nokia to drive earnings recovery in 2013 and gain an 11 percent market share in the long term, but to be noticed here Nokia yesterday announced that it is going to see a disappointing results. The analysts also expect Samsung — the world’s number two smartphone maker — and Huawei to gain market share.

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