A new data revealed from a CNBC poll of 1,004 US adults among of which, almost half of Americans believes Facebook is a passing fad. 46 percent believe it â€świll fade away as new things come along,â€ť 43 percent believe it â€świll be successful over the long term,â€ť and 11 percent donâ€™t know what to think. The poll take place between May 3 and May 7 through landline and cell phone interviews, and the results have a margin of sampling error of plus or minus 3.9 percentage points. The results are hardly stands with a mere favorable – unfavorable opinion, 51 percent have a favorable impression of the company, while 23 percent have an unfavorable opinion.
Here are notable findings:
- About half (51 percent) say Facebook stock would be a good investment to make while 31 percent say it would not be so good and 17 percent just arenâ€™t sure.
- Among those who own stocks, bonds or mutual funds, 54 percent say Facebook would be a good investment, 34 percent say it would not. Active investors (38%) are more likely than other investors (30%) to say it wouldnâ€™t be a good investment.
- Half of Americans (50 percent) say a Facebook valuation of nearly one hundred billion dollars – larger than Ford and Kraft but smaller than Google and Coca-Cola – would be too high. Among active investors, 62 percent say they think Facebook will be overvalued, 27 percent think it will be fairly priced and 5 percent believe it will be undervalued.
- A majority (59%) of Facebook users do not trust the site with their personal information and have little or no faith in the company to protect their privacy. A slight minority (13%) trust the company completely or a lot.
- About 8 in 10 Facebook users surveyed say they hardly ever (26%) or never (57%) click on online advertising or sponsored content when using the site.
- Most (54%) say they would not feel safe purchasing goods and services on Facebook. Among the siteâ€™s most frequent users, half say they would not feel safe making purchases through the site.
- Just 18 percent of Americans have deep confidence in Zuckerbergâ€™s ability to run a large publicly traded company like Facebook, another 40 percent say they are â€śsomewhat confident.â€ť
- About a third of the public (36%) has a favorable impression of the Facebook founder, while 14 percent hold an unfavorable opinion and 20 percent say theyâ€™ve never heard of him or donâ€™t know how they feel. Among active investors, 42 percent have a mostly positive impression of Zuckerberg while 14 percent view him unfavorably.
- The Social Network filmgoers have a more favorable impression of Zuckerberg than others (51% favorable compared to 31% among those who have not seen it).
- More than 4 in 10 said Zuckerbergâ€™s age would have little impact on his leadership abilities. His age is actually seen more as an asset (21 percent help) than a liability (11 percent hurt).
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