Chocolate Bars That Conveys Personalized Messages via Augmented Reality

Posted on Jan 10 2012 - 2:29pm by Editorial Staff

Greeks consumers can now use their phone to send a personalized message via any chocolate brand from Kraft Foods Lacta brand. The mobile application is free of charge and by OgilvyOne Worldwide, Athens. The consumer can begin by composing the message on the Lacta app. Once done, select the name of the friend they’d like to send it from their list on Facebook. Finally, the recipient receives a Facebook notification, and once downloaded the app, the phone camera will automatically turns on and can be used to reveal the message on Lacta Chocolate bar. The Lacta application is available for Andriod and iPhone users.

Isn’t it’s an interesting way of sending personalized messages and that too in yummy way.

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Editorial Staff

Editorial Staff at I2Mag is a team of subject experts led by Karan Chopra.