We all know that bars are great places to visit when we want to relax and socialize with our friends. For many of us, some of our happiest memories are of times where we were in bars with our buddies! Of course, bars aren’t just places to drink and be merry.
They can also be friendly places to meet others to watch entertainment, such as a sporting event on a large TV. As you can imagine, there are bars with various themes. The above is an example of a sports bar. You could even cater to an upmarket clientele with a wine bar.
If the idea of running a bar appeals to you, have you considered opening a specialty themed one? If the answer is yes, today’s blog post is for you! Here’s what you need to do.
What’s your theme?
The first thing you need to decide is what theme you wish to apply to your bar. I’ve given a few examples already, but there are much more you could consider. All bars have a particular target audience in mind. It’s vital to think about the one you wish to attract. That way, you’ll have a clear focus when it comes to marketing your new bar.
Are you single?
It might sound like an odd and even personal question to ask, so let me explain. Managing a bar, especially during its early stages, is a time-consuming task. And because you’ll work well into the early hours, you won’t be at home in the evening. During the day, all you’ll want to do is sleep!
I ask if you’re single because few people that set up bars usually have a family in tow. You might think that you could just pay someone else to manage your bar. Yes, that’s a brilliant idea. The thing is, you’ll still need to do a lot of management during your bar’s initial stages. After all; you will no doubt have a vision in your mind of how you want the place to get run.
As such, setting up a bar for the first time is more appealing to single people than those with families. If you do have a family, you should discuss your business idea with them first. The last thing you want to do is adversely affect your family life!
Making your bar attractive
With that fact in mind, you need to make your bar visually appealing. For example, you could fit lighted bar shelves behind the serving area. Or you could advertise a range of exotic cocktails to offer people something different.
Many of your customers will be what’s called “passing trade”. That means they’ll come in only after having seen your bar from the street.