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Introduction You run a non for profit organization and have a big event coming up, but funds are tight and getting the word out seems like a huge challenge.  What can you do? Promoting a non-profit organization is never an easy task since funds are usually allocated towards the services offered to the people or community, which leaves little for spreading the word about who you are or what you do. Luckily, in today’s high tech market, one can promote a non-profit for next to nothing. From social media to simple yard signs, there are...

Text marketing is gaining in popularity for big name brands to get their company messages across. It allows them to communicate with their customers in a different way and even offers them the opportunity to pass exclusive discounts along to them. Sometimes companies just get it spot on and deliver a unique and memorable text campaign. Here are just a few of the best. Orange Wednesdays Launched in 2003, this campaign allows customer on the EE (formerly Orange and T-Mobile) mobile phone network to get two for one cinema tickets every...

In this highly competitive market, every online businessman is looking to make his e-commerce website on the top of the search engine, but it is not easily possible for everybody. All the online businessmen are trying different ways to earn maximum amount of profit; however, it is important for them to make their e-commerce website personalizing. It is not difficult and expensive for you to personalize your e-commerce website as with proper and right tools, you can easily personalize your site. If you are looking to make your website...

The marketing sector of different companies strives to achieve their sales target through different marketing strategies. Every company wishes to make their products successful and stand a few steps ahead of their competitors. Custom packaging is one such important strategy to draw in consumers. The use of graphics, images and other design elements makes an impressive impact when seen and attract people to your products. Custom packaging features custom logos of the companies which is the most important aspect to distinguish your products...

Whether you’re buying or building your new home there are many factors to consider outside of size, style, and price. To make sure your investment is something you will be happy about for a long time, look into some of these things that could be easily overlooked. The Surrounding Area The surrounding area of your home will be absolutely crucial to your lifestyle. Be sure to show keen attentiveness when it comes to what is around your home.  Check in with the neighbors to see if it’s mostly a rental neighborhood or an owned neighborhood....

Just about every business by now should understand the importance of internet marketing. Having an online presence is about more than just being online. A business needs to ensure methods their brand can be recognized and customers can engage whenever they’d like. Here are 5 great internet marketing tools to help grow your organization. WordPress The key to successfully marketing a company online is fresh content and as you can see Forbes recognizes quality over just using SEO tactics. It must be useful and engaging. It must strike...

Just about anything a web designer can imagine is possible these days, and that can impact the creative process in big ways. Ultimately, though, the goal of a website for its creators is to make money, inform the public, or achieve something. A website is not just a clickable panel, it’s a repository of digital information. Web design can get in the way of this. Web Design Mistakes: How They Hurt Sales and the User Experience There are many very good and very bad websites out there, and usually the time and care put into web design...

Marketing Management is a progressive domain among professionals that focuses on the practical application of marketing theories and the management of a firm’s marketing resources and activities for the purpose of creating a demand for the firm’s offerings (be it a service or a product) for selling the same to targeted  customers who are pre-identified systematically. The domain of “marketing management” as it is known now, was coined in the early 1930s by the American Marketing Association presidential address. This symbolizes...

Gold has been one of the most sought after metals for centuries across the globe. There is a multitude of reasons for this with perhaps the most important for the majority of us is the look of metal. With a very distinctive yellow glow, it is the most recognizable precious metal today. Gold has been utilized for many purposes over the years.  We all have or know someone who has at least one item of Gold jewellery whether it is a necklace, watch or more commonly a wedding or engagement band. If you have seen any history programs, you...

There are a multitude of reasons that owners decide to sell their business. However, it’s not a simple process like buying or selling goods, and taking complexities in the law into account is key. Regardless of the reason, if you are thinking about selling your business, you should consult an experienced corporate attorney to help you prepare and maximize the valuation of your business. While each business and transaction is different, what follows is a brief synopsis of steps you should consider taking leading up to a sale. Prepare...