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As we all know, websites are a very important tool when it comes to marketing your business. In fact, every single digital marketing campaign on the planet revolves around a website. The main aim is to get as much traffic as possible and then convert that traffic into leads. One of the key ways you can increase traffic is through SEO. If you’re looking to improve the SEO of your site, make sure you include these three essential ranking factors: Images It’s well known within the marketing industry that images on a website are a must...

If you’re unsure which career path to follow and you’re struggling to choose a course at university, it’s time to sit down and consider your options. One of the most exciting fields to enter is the sphere of aviation. If being at the cutting edge of technological advances appeals alongside a chance to contribute to the security of the nation, then aeronautical engineering could be your ideal career. Or you may prefer to be at the helm of the aircraft actually piloting the plane. Or you may want to meet people from a variety of different...

Working hard each day to take care of ourselves is a pretty universal concept. We go to work, pay our bills, take care of our families and largely live in the here and now. It can be hard to think outside of the current day because so much requires attention on a daily basis. Nevertheless, it is vital to consider what will be in ten, twenty or even fifty years. All too many people fail to consider how their futures will be impacted by savings – or the lack thereof – and investments made in earlier years. The future always feels a...

Many people don’t see off-shore bank accounts as legitimate ways to store your money, but that’s not true. There are tons of reasons why this is a great choice for you to make, so be sure to keep reading and we’ll tell you why! It takes down on your political risk It’s been shown time and time again that the biggest risks that you face will not come from economic or financial forces. But rather, the biggest risk comes from your own government. More and more governments don’t know how to manage their banking systems to ensure...

Ask anyone what they understand by the word ‘logistics’, and you’ll get answers ranging from ‘moving stuff’ to ‘driving a lorry.’ These definitions are hugely simplistic and inaccurate. Logistics is all about the transportation of products, services and people and calculating how best to complete deliveries as safely as possible and within budget. The world of transport and logistics is exciting, fast paced and highly pressurised. If you love the thrill of problem-solving and the thought of managing a large fleet of trucks...

If you have been using the traditional e-commerce tracking and have found it a little redundant or thought you would do better with a bit more information, you are in luck, and you will love the enhanced e-commerce reports that have been added on to Google Analytics. And if you have trouble getting your way around, we suggest using this guide to understand the Enhanced eCommerce implementation using Google Tag Manager. The difference between the two The difference between the traditional e-commerce tracker and the enhanced e- commerce...

Most of us would like to earn more. Who wouldn’t love to have a bit of extra disposable income at the end of the month? If you’re already working full-time or you have other commitments, such as looking after children or elderly relatives, you may be wondering if there are ways you could generate a bit of extra cash without taking on another job. The answer is yes, especially if you have access to the Internet. Here are some ways the web could give you an extra source of income. Blogging Do you enjoy writing? Are you interested in...

Most of the financial missteps that people make all time can be avoided. And there are some that people make without even knowing that they’re bad for them and their finances. Well, it’s time all that changed. You can’t go on any longer without knowing what to do and what not to do when it comes to managing your money. If you’re going to keep your money balanced and ensure that you have a bright financial future, you need to understand the missteps that people often make unknowingly. Here are eight of the most common of them. Read...

Women have been fighting for the right to a career that is equal to men for decades, if not centuries. Careers for women that are outside the ‘maternal’ box, so technology, medicine and manufacturing, get a bad rap and undeservedly so. Even though it’s 2017, we still see negative press about women working in the world of computers – forgetting that women have been behind the scenes of computers for years! Technology is a career that is often geared toward men, and it’s about time we ladies start to even that score. Image Source Young...

It’s becoming more and more popular that companies offer their employees a flexible working option to work from home. This was never something that could be offered, but with the way the technological world is advancing, it’s becoming more and more popular to work remotely. As an employer, you need to be able to keep in touch with the people who work outside of the office, and the communication now available online is allowing this to happen. Image Source The digital world is expanding at a rapid pace, with upgrades being planned...