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Misfortunes that a company is faced with like a missing computer equipment or damage done by a storm etc. can be covered by standard business insurances.  But how can one cover one of the most valuable commodities in this day and age- data or information. Things like data security, data theft, and website shutdown or hacker attack are some of the few inevitable dangers of any business today. In these day and age of the internet, almost all data is getting a digital makeover, and with almost your entire business going online, protecting...

Mobile phones were always subjected to major changes in a very short period of time, but in the recent times they have not just remained gadgets to make distant calls. From keeping you hooked onto social networking sites to possessing the capability to save you more time and helping organize your work more efficiently smartphones are truly changing the definition of what we call a mobile phone. Let’s discuss the 3 features that would save you some time by playing smart: 1. Task Management In a busy schedule you could forget a couple...

Web analytics like PageRank, ‘number of visitors’ and ‘top 30 rankings’ are some of the most commonly used methods to monitor online marketing, there are other metrics which can be just as crucial. To really get an idea of how well your website is doing, monitoring conversion rates, number of backlinks collected and how engaged your visitors are, gives you a real picture of your success. Three metrics not to miss out on are: 1. Tracking Conversion Rates: develop a method to get a sense of what you’re getting in return. This...

Research shows that sales are not generated with offers, discounts or prices alone, but people choose to buy a product or service when they make an emotional connection. What better way to make a personal connection with the product or service than to tell a story. No wonder, good sales people we meet are good story tellers too. Here are a few story-telling tips that will help your business prosper. Message: You know your sales material but to sell you must have a message that does not come across as generic. Your customers won’t like...

When designing your website, you can either choose to be the master of your site elements or let your readers decide the look they prefer. A ‘Split Test’ is a simple way to find which elements on your site are most engaging for your readers. Split testing allows your website’s pages to be seen in different versions, which will help generate data about their effectiveness.  And while it might sound like complex task, Split testing is quite easy and can be done as follows: Choose page variables: Decide which page elements you want...

When it comes to internet marketing the number of clicks, hits or views, gives the idea of the websites viewership. So the bigger the number, the more the visitors and to keep these numbers high you need to understand how the search engine works   The search engines algorithm gets more and more complicated on every update to make sure that the most relevant information is showed to its users. There is no hard and fast rule that will get the work done. This article is intended to give a head start by discussing the key points on what...

A quick response or QR code is a square or two-dimensional bar code. Customers can then scan these with their mobile phone. The QR code then connects the customer to a website or a video that gives them more information about the product. As the technology gains popularity, more consumers are scanning these QR codes. Websites like QRstuff.com and Delivr.com are making it easy for even small businesses to use these QR codes for free. Entrepreneurs have now put these QR codes to use in very innovative ways. Here are a few that may give...

Mobile Website If you want your business to stay in the market then you need to move according to the changing trends.  Making your presence known is one of the primary requirements of any business to do well. Before the internet and the World Wide Web, advertisements were limited to print media, radio and television. Once the world moved to the internet there was a major shift and companies soon launched themselves on the web. Virtually every company had their website hosted as it was more economic and global in reach. Now, with the...

One of the most important parts of an ad campaign on Google is the keywords that you use. You have to use the right keywords to reach out to your market and ultimately the top one or two words that you choose can make or break your campaign. AdWords displays sponsored and unpaid listings side by side. The great advantage of this is that you get linked to the people who are already searching for what you are offering. You just need to get the right keywords- the ones they are searching for, to connect with them. You have to describe what...

From having an eye for graphics and knowledge of HTML in the earlier days to possessing excellent skills in server and application programming, media development, site security, graphic designing, and email marketing, the skills required for a webmaster have changed drastically. The current generation depends on social media which means a successful webmaster is required to have a very important skill called social media integration. If you are in search of an excellent webmaster then look out for: A versatile portfolio:  A demonstration...