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Marketing has transformed from being sales oriented to customer oriented. The marketing tools employed in the 21st century are becoming increasingly customer oriented. Here is a quick walk through the history of marketing. Back in the Old Days Way back when, marketing was simple. The aim was to drive sales. Business took out ads in newspapers, hung shingles outside their doors, and customers came. Market share was practically a done deal just by virtue of opening your doors for business. Customers’ options were limited. As the population...

With social media marketing now one of the top routes used for promoting a brand and driving sales, it is important that companies makes the most of it. However, how do you know if what you are doing on the likes of Facebook, Twitter and Google + is paying off? Return-on-investment (ROI) will make sure that you are making the most of your social media activities and are not wasting your time on the wrong things. Why use social media marketing? Before you calculate what ROI and value social media marketing can add to your company, it is...

Without going into a long rant about everything that is wrong with the world today, it seems that most of us are not as well off as we were a few years back. We don’t seem to have the spare cash that once led us to make all sorts of fantastic purchases without a care in the world. We have started to think about what we spend our money on and how we can save money by spending less. I have even started buying budget tinned goods from the supermarket. This makes me wonder whether buying new cars is a luxury that I can no longer afford. Most...

In this fast paced, digital world, it’s easy to forget that marketing doesn’t always have to be done via the World Wide Web. It’s easy to forget that face-to-face contact was here first and will always trump digital promotion. It might be easy to forget, but it’s surely a crime. There’s no excuse for ignoring direct marketing – digital methods may very well be encroaching on the techniques of small businesses but they’re not the whole picture. There are some fantastic off-line ways to promote a business. Most are fairly...

Computer networking not only makes your business run more smoothly, it opens you up to more security threats. It’s important that you make network security a part of your business plans. Some of the simplest things you can do can mean a big difference in how secure you are with your work, customer, and bank information. This article will describe some simple things you can do to make your network more secure. Step 1: Get a Firewall A properly configured firewall will act as the first line of defense against someone attacking your...

It’s hard to say which one is better — mobile web app or mobile app specific to the platform? There are pros and cons of each approach, but what could be the right approach, that’s what we’re going to find out. In the present era, mobile app is nothing new. Thousands of entertainment, gaming, productivity, and utility apps flourish in app stores such as AppExchange, and Apple’s iTunes. With numerous free apps available and some at minimal prices, the usage of apps had immensely increased. Mobile application changed our usability...

An argument can be made that we share far too much of our personal information on social media sites; from photographs on Facebook, to posting Twitter messages to the wrong people, it can be easy to let on too much about on your private life. You never know who can see your content, or where it may end up, with worst case scenarios ranging from viruses to identity theft, as well as embarrassment and even sackings in work. So, then, in what ways are we sharing too much information online, and how can we be safer in protecting the information...

Nowhere is the creativity of advertising more clearly displayed than in a medium that generates positive associations between customers and brand. Posters rely less on conversions and more on raising awareness. You’re attempting to occupy the mental territory overlaid upon a city through landmarks encased in snap frames and good will. Knowing where to display a poster, and how to structure it so that your brand is registered in a split-second, is key to its success. Figures from the OAAA show that outdoor advertising is the fastest...

Phone unlocking is a subject plagued by images of dodgy street-corner shops with flashing neon lights. However, over the years and since it was legal to do back in 2001 (and quite rightly) phone unlocking has changed dramatically. You can now order an unlock code online and within 5 minutes you have the exact same code that your network would take up to 30 days to send with best part that all for cheaper as well. The subject in itself confuses people, partly because they just don’t understand. I’m often asked questions such as, can...

Expansion is a significant sign of business growth. Once business owner decides to expand, it means the firm receives overwhelming cash flow. Business expansion enables the enterprise to serve or cater to a larger number of consumers. Thus, the investment might come back twice or multiple times letting the business grow even more and more. Are you on a lookout to expand your business? It is pretty simple to think of the expansion itself and how it will bring more profit to the business. However, business expansion is a very challenging...