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In this fast paced, digital world, it’s easy to forget that marketing doesn’t always have to be done via the World Wide Web. It’s easy to forget that face-to-face contact was here first and will always trump digital promotion. It might be easy to forget, but it’s surely a crime. There’s no excuse for ignoring direct marketing – digital methods may very well be encroaching on the techniques of small businesses but they’re not the whole picture. There are some fantastic off-line ways to promote a business. Most are fairly...

Computer networking not only makes your business run more smoothly, it opens you up to more security threats. It’s important that you make network security a part of your business plans. Some of the simplest things you can do can mean a big difference in how secure you are with your work, customer, and bank information. This article will describe some simple things you can do to make your network more secure. Step 1: Get a Firewall A properly configured firewall will act as the first line of defense against someone attacking your...

It’s hard to say which one is better — mobile web app or mobile app specific to the platform? There are pros and cons of each approach, but what could be the right approach, that’s what we’re going to find out. In the present era, mobile app is nothing new. Thousands of entertainment, gaming, productivity, and utility apps flourish in app stores such as AppExchange, and Apple’s iTunes. With numerous free apps available and some at minimal prices, the usage of apps had immensely increased. Mobile application changed our usability...

An argument can be made that we share far too much of our personal information on social media sites; from photographs on Facebook, to posting Twitter messages to the wrong people, it can be easy to let on too much about on your private life. You never know who can see your content, or where it may end up, with worst case scenarios ranging from viruses to identity theft, as well as embarrassment and even sackings in work. So, then, in what ways are we sharing too much information online, and how can we be safer in protecting the information...

Nowhere is the creativity of advertising more clearly displayed than in a medium that generates positive associations between customers and brand. Posters rely less on conversions and more on raising awareness. You’re attempting to occupy the mental territory overlaid upon a city through landmarks encased in snap frames and good will. Knowing where to display a poster, and how to structure it so that your brand is registered in a split-second, is key to its success. Figures from the OAAA show that outdoor advertising is the fastest...

Phone unlocking is a subject plagued by images of dodgy street-corner shops with flashing neon lights. However, over the years and since it was legal to do back in 2001 (and quite rightly) phone unlocking has changed dramatically. You can now order an unlock code online and within 5 minutes you have the exact same code that your network would take up to 30 days to send with best part that all for cheaper as well. The subject in itself confuses people, partly because they just don’t understand. I’m often asked questions such as, can...

Expansion is a significant sign of business growth. Once business owner decides to expand, it means the firm receives overwhelming cash flow. Business expansion enables the enterprise to serve or cater to a larger number of consumers. Thus, the investment might come back twice or multiple times letting the business grow even more and more. Are you on a lookout to expand your business? It is pretty simple to think of the expansion itself and how it will bring more profit to the business. However, business expansion is a very challenging...

Today, Ecommerce business is a juicy target for hackers. Hackers have stolen an estimated $1 trillion in intellectual property. A research says “every ecommerce business was attacked in the five month timing period”. 80% of companies experiences minimum one major network attack per month. Each successful attack averages 500,000 American dollars. Hackers and your Vulnerable Shopping Cart: The invention of shopping cart software has made customer’s shopping experiences quick and easy. It has also sparked the interest of many hackers....

Over the last several years, social media sites have skyrocketed in popularity, with these digital gathering places attracting users of all ages and interests across the world. As soon as it became evident that such sites were more than merely a passing fad, advertisers arrived in droves as well. While social media is still a hot topic in marketing circles, it actually isn’t the most important medium for marketing on the Internet. In reality, a more familiar — some might say classic — method of Internet marketing is...

Until recently, the job of the affiliate marketer was one that was focused almost exclusively on websites and email lists. The conversion pathway from search-engine to purchase was simple and predictable. Users would land on a squeeze page, and then, depending on the keywords that sent them there, either open up their wallets or their email inboxes after being wowed by they saw on your site. Things have changed a lot in recent years. Websites are bigger and more complex, users expect more from every website they visit, and social media...