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In this era of online marketing if you lack a website you are losing on your business. With a website any business can appeal to global market. When we listen to a company name we often tend to look it up online no matter what. We look for the company profile and their scope of work. In this internet age websites are no longer a product of luxury or show off, but has become a necessity. Keeping this requirement in mind some people have come with user friendly tools to create, develop, host and maintain websites. So get geared up to make...

The internet is a great place with tremendous potential to earn a few extra bucks to help out with rent, tuition, credit dues etc. All you need is a wee bit of time, effort and a little bit of information to help you kick start; which you will find right in this article. Marketing knowledge Do you know how to make cake softer; how to make your own furniture; or how to save taxes? Well your information may just be sellable. Almost everyone who goes online is seeking some sort of information or the other, and the best way to earn from the...

Your product is getting popular overnight and your sales are through the roof- including increased traffic and revenue from your website. Your right on cloud nine- till your website crashes and you did not have a crash plan prepared. Every single business needs a crash plan, but in reality, very few have prepared for the possibility. While building up your business, the last thing you need is the added expense, but this is an essential one. At the end of the day, your decision to not implement a crash plan might just turn out to be more...

With more than a billion users, Facebook is a great place to advertise about your blog/ website. Facebook has made the task of advertising very simple for its users while allowing them to have a stringent control over their budgets. There probably hasn’t been a better time to advertise on Facebook, but is that all takes to make your advertising campaign successful? After a prospective client clicks your Facebook advert and lands on your page, it is the first 15 seconds in which he decides to stay or hit the back button, probably never...

If you are a website owner or a blogger you would like to have your blog/site be omnipresent on the search engine and at the same time you do not want to make your viewers go through hundreds of pages before they actually get what they came looking for. Having the above point said now let’s look at the most important strategies to keep your site on top of the list on the search engines and giving your viewers what they need. The Content: You need to focus on the key areas of interest of the website and stick to the list. If there is...

Gone are the days of having ads being aired on prime time TV and everyone would talk about them. The rules of marketing have changed and the internet is responsible for this. This is the time of internet videos. This begs the question- can you do anything to make your video more popular? Yes, you can: Viral videos usually fit in to one of a few categories: Funny videos are more often shared by people with their friends on Facebook and Twitter because people think their friends would laugh at it and be amazed by it or that they would...

Misfortunes that a company is faced with like a missing computer equipment or damage done by a storm etc. can be covered by standard business insurances.  But how can one cover one of the most valuable commodities in this day and age- data or information. Things like data security, data theft, and website shutdown or hacker attack are some of the few inevitable dangers of any business today. In these day and age of the internet, almost all data is getting a digital makeover, and with almost your entire business going online, protecting...

Mobile phones were always subjected to major changes in a very short period of time, but in the recent times they have not just remained gadgets to make distant calls. From keeping you hooked onto social networking sites to possessing the capability to save you more time and helping organize your work more efficiently smartphones are truly changing the definition of what we call a mobile phone. Let’s discuss the 3 features that would save you some time by playing smart: 1. Task Management In a busy schedule you could forget a couple...

Web analytics like PageRank, ‘number of visitors’ and ‘top 30 rankings’ are some of the most commonly used methods to monitor online marketing, there are other metrics which can be just as crucial. To really get an idea of how well your website is doing, monitoring conversion rates, number of backlinks collected and how engaged your visitors are, gives you a real picture of your success. Three metrics not to miss out on are: 1. Tracking Conversion Rates: develop a method to get a sense of what you’re getting in return. This...

Research shows that sales are not generated with offers, discounts or prices alone, but people choose to buy a product or service when they make an emotional connection. What better way to make a personal connection with the product or service than to tell a story. No wonder, good sales people we meet are good story tellers too. Here are a few story-telling tips that will help your business prosper. Message: You know your sales material but to sell you must have a message that does not come across as generic. Your customers won’t like...