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Harnessing the power of social networks such as Twitter, Facebook, Google+, and Pinterest is very important for business owners. The more your brand is seen, the more potential customers you lure in. But with so many entrepreneurs on the web today, how can you be sure people will pick your brand? Being active on your social media profiles is not enough to invite customers. To actually increase sales, you need to put in extra effort by making sure your posts stand out from the others. But what makes a post special? What sets it apart from...

A multilingual PPC campaign can get you a good number of site visits from around the world. However, since it is a big investment, you should pay attention to a few important details. Here are the 10 Ways To Make Your Multilingual PPC Successful: #1 Treat every customer differently You cannot ignore that culturally, everyone is different. That is why the search behavior of every customer differs as well. Just because you are targeting a single continent, it does not mean that you will have to use the same technique. For instance, the...

Online investing has become the most popular mode of investing today. What used to entail quite a bit of effort has now become as easy as a click on a keyboard. Years ago, buying or selling on the stock market required a visit to a broker who would manually write out the order, pass it on to his “runner” who would then dash over to the stock market to place the trade. Even more recently, trading entailed at the very least the need to place a phone call to a broker who would then ‘call it in’ to the trading floor. Along came high...

When designing a website, it’s important to make sure that the size of images are relative to the dimensions of the screen being used; doing so can mean that websites load faster, while also cutting down problems with resolution and images loading in too large a format for users. To make these jumps in filesize relative to different screen dimensions, it’s important to consider the resolution and pixel density for individual images, as well as how reducing image size and using CSS media queries can help you with your custom website...

When Joseph Schumpeter proclaimed capitalism as a creative destruction process more than 7 decades ago, he certainly did not conceive the miracle of 3D printing. Yet this unbelievable technology is about to destroy existing structures could have surprised even Schumpeter, a great economist struck by the free market’s revolutionary, anti-conservative tendencies. The process of 3D printing is remarkable simple as you can just design or “print” real object with the help of a computer connected to a printer like devices that uses almost...

Businesses rely on communication in the 21st Century in order to be a success, so if you have a telephone system that is unable to cope with your demand, then you are going to struggle to make a profit as your rivals will be taking advantage of your situation by taking on board your customers – a lose-lose situation for you. Now if you have any ambitions of making it in the world of business then you will know that this is completely unacceptable, so in order to combat this you are going to need a system that can help you to thrive...

Marketing has transformed from being sales oriented to customer oriented. The marketing tools employed in the 21st century are becoming increasingly customer oriented. Here is a quick walk through the history of marketing. Back in the Old Days Way back when, marketing was simple. The aim was to drive sales. Business took out ads in newspapers, hung shingles outside their doors, and customers came. Market share was practically a done deal just by virtue of opening your doors for business. Customers’ options were limited. As the population...

With social media marketing now one of the top routes used for promoting a brand and driving sales, it is important that companies makes the most of it. However, how do you know if what you are doing on the likes of Facebook, Twitter and Google + is paying off? Return-on-investment (ROI) will make sure that you are making the most of your social media activities and are not wasting your time on the wrong things. Why use social media marketing? Before you calculate what ROI and value social media marketing can add to your company, it is...

Without going into a long rant about everything that is wrong with the world today, it seems that most of us are not as well off as we were a few years back. We don’t seem to have the spare cash that once led us to make all sorts of fantastic purchases without a care in the world. We have started to think about what we spend our money on and how we can save money by spending less. I have even started buying budget tinned goods from the supermarket. This makes me wonder whether buying new cars is a luxury that I can no longer afford. Most...

In this fast paced, digital world, it’s easy to forget that marketing doesn’t always have to be done via the World Wide Web. It’s easy to forget that face-to-face contact was here first and will always trump digital promotion. It might be easy to forget, but it’s surely a crime. There’s no excuse for ignoring direct marketing – digital methods may very well be encroaching on the techniques of small businesses but they’re not the whole picture. There are some fantastic off-line ways to promote a business. Most are fairly...