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With the recent trend toward integrating digital marketing into traditional marketing and advertising, you can now reach potential and repeat customers in a more expedient manner. In some cases, you can engage them within moments of their online interaction with you business. Many different means are available in digital marketing, including search engine optimization (SEO), social media, blogging and instant messaging. Search Engine Optimization Search engine optimization (SEO) is an effort to increase the likelihood that a consumer...

Like every progressive businessperson, you too must be spending a huge amount of time, money and effort for establishing your presence in the social media. However, in order to be really successful in this regard, you need to measure your social media ROI. Read on to learn the 4 Tricks To Enhance Your Social Media ROI: Promote your offers through the social networks Social media is a vibrant platform that you should not ignore whenever you have an event, white paper, e-book, or report to promote. Since people never forget to check their...

Summertime has hit, with temperatures reaching in to the high 20s and early 30s degrees Centigrade. Workers up and down the country are sweating and sneezing their way through the day and night which is effecting their concentration and well being. Those with air con on are dreaming of heading to the beach to savour cool breezes as soon as possible. With worker numbers reduced due to those who have cleverly booked holidays around this time of year there’s also more pressure on those remaining to cope with the doubled-up workloads. For...

Small businesses and startups face some serious challenges, the biggest of which is finance.  So not only do new companies need all the help they can get when it comes to the daily obstacles of launching and running a business, but they also need to save money wherever possible.  Perhaps needless to say then, free resources are a huge advantage for small businesses.  Fortunately, today’s highly connected digital landscape provides a wealth of free and open-source tools to help entrepreneurs succeed.  These are the top free resources...

If you plan on constructing your own home, then you need to buy yourself one among the many plots for sale. In fact, these days, it is very easy to get a loan to buy a plot to construct a home. There are many banks and financial institutions that will be willing to give you a loan to buy a plot. Buying a plot can be difficult and tricky and one has no choice but to be very careful when doing so. Many people have ended up losing everything after buying land situated on road reserves or without valid titles. Before buying land, you need...

Today’s digital cameras are all surrounded by a common misconception: the fact that these cameras make no use of film and they store data as files, many of us think that they must use a very different technology for capturing images. Photo Credit: Flickr/paldies However, if you didn’t know, the old camera you may still have somewhere around the house and the very expensive camera you may have gotten for your birthday are similar in many respects. For example, the light camera features a shutter which will open for a fraction...

There are so many different types of smartphones that are produced by so many different names nowadays. It seems that every time you get an upgrade, the next day there is another new phone on the market. While there are so many different smartphones available, there are three that really stand out: Android, iOS and Windows Phone. While the former two are the biggest competitors, the latter kind of sits on the sidelines, waiting for its moment to catch up with the greatness of Android and iOS. If Microsoft wants to stay in the smartphone...

Over the past few years blogging has really taken off in the UK. For those of you who don’t know what a blog is it comes from the word web-log and is basically an online diary where you can share the details of your day to day life, offer advice and tips and build up a following of regular readers. Blogging really appeals to mums as not only is it a great way to keep a record of your child’s early years but it can also be a fantastic creative outlet that gives you a break from the mundane routine of nappy changes and night feeds....

In the past the mobile phone was a gadget that frightened parents if they were truthful. Most people remember the moment when their child started to ask if they could have a mobile. “Mom, all my friends have one, it’s not fair!” Most parents tried to prolong the day for as long as possible. However, it is quite the opposite now. Technology has progressed rapidly over the years and thus our knowledge has too. We all know a lot more about mobile phones and their capabilities and thus parents feel a lot more comfortable in allowing...

There are numerous advantages of having a multilingual Facebook page. This is something that is bound to always revolutionize your marketing and enable you to reach many more people and get a higher response rate at the end of the day. In fact going multilingual will also have an enormous impact on your rankings in Google search which should bring you plenty of extra traffic that you would otherwise not have gotten using only English. Still, the problem for most people is how exactly to go about it. There are a number of things you need...