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Research shows that sales are not generated with offers, discounts or prices alone, but people choose to buy a product or service when they make an emotional connection. What better way to make a personal connection with the product or service than to tell a story. No wonder, good sales people we meet are good story tellers too. Here are a few story-telling tips that will help your business prosper. Message: You know your sales material but to sell you must have a message that does not come across as generic. Your customers won’t like...

Editor’s Note: Guest Author Himanshu Madhan is a technology enthusiast interested in analysing and reporting about different technologies. Definition For making public relationship, press release use as statement that summaries you to the major facts or recent changes in company. It is in form of media release, news release, video release, through program presentation...

Running a business these days not require only the old-day high things to make it a successful like offering the product to client at lesser price – these strategies work even these days too but a lot more is needed to make your business a success – a real success actually. You have been using the marketing tactics to bring it in front of end users or consumers...

Sustainable Business Going Sustained, we all been listening this from quite long time, but still not able to make or even bring it to a complete sense. What are the possible reasons fortifying it? Why, When and What? Still stands in front of us to make this happen in REAL. But, still what awaits us – the answer is “We.” Now, why we are not allowing ourselves...

So you are in the same run as others who are looking out the ways that leads to set up an online business or in simple words an internet business. Before starting, let me clarify here in this article, I am not going to discuss how you register a company, or how you get the finance, but mine first and last aspect is to discuss what are things you required to set up...

You do run a company and even having a website also, but the website that you owe from the time you started the company is still the same there is no change in it, then how do you think it will make into a biggie category. I do suppose that you have done hardly any changes since from the time your brand comes into existence but still it need something more. I wondered...

Seeing other products and saying that it is priced hugely high but what if it sounds like: you have to do pricing for your own product – the more difficult task to chase upon, but yet you have to figure out. We can’t define without thinking in all manners that if I price high, then how much of actual consumer will buy the product? And if I value the product lower,...