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Web analytics like PageRank, ‘number of visitors’ and ‘top 30 rankings’ are some of the most commonly used methods to monitor online marketing, there are other metrics which can be just as crucial. To really get an idea of how well your website is doing, monitoring conversion rates, number of backlinks collected and how engaged your visitors are, gives you a real picture of your success. Three metrics not to miss out on are: 1. Tracking Conversion Rates: develop a method to get a sense of what you’re getting in return. This...

When designing your website, you can either choose to be the master of your site elements or let your readers decide the look they prefer. A ‘Split Test’ is a simple way to find which elements on your site are most engaging for your readers. Split testing allows your website’s pages to be seen in different versions, which will help generate data about their effectiveness.  And while it might sound like complex task, Split testing is quite easy and can be done as follows: Choose page variables: Decide which page elements you want...

When it comes to internet marketing the number of clicks, hits or views, gives the idea of the websites viewership. So the bigger the number, the more the visitors and to keep these numbers high you need to understand how the search engine works   The search engines algorithm gets more and more complicated on every update to make sure that the most relevant information is showed to its users. There is no hard and fast rule that will get the work done. This article is intended to give a head start by discussing the key points on what...

Mobile Website If you want your business to stay in the market then you need to move according to the changing trends.  Making your presence known is one of the primary requirements of any business to do well. Before the internet and the World Wide Web, advertisements were limited to print media, radio and television. Once the world moved to the internet there was a major shift and companies soon launched themselves on the web. Virtually every company had their website hosted as it was more economic and global in reach. Now, with the...

One of the most important parts of an ad campaign on Google is the keywords that you use. You have to use the right keywords to reach out to your market and ultimately the top one or two words that you choose can make or break your campaign. AdWords displays sponsored and unpaid listings side by side. The great advantage of this is that you get linked to the people who are already searching for what you are offering. You just need to get the right keywords- the ones they are searching for, to connect with them. You have to describe what...

From having an eye for graphics and knowledge of HTML in the earlier days to possessing excellent skills in server and application programming, media development, site security, graphic designing, and email marketing, the skills required for a webmaster have changed drastically. The current generation depends on social media which means a successful webmaster is required to have a very important skill called social media integration. If you are in search of an excellent webmaster then look out for: A versatile portfolio:  A demonstration...

Having a website and wondering that yes mine website make it in the list of top growing website in the different search engines. Every website owner want this, but have you wondered that your website may have non-working links too (high possibility there are), reflecting poorly on both your business and brand and even more deterring visitors from returning back to...

Editor’s Note: Guest Author Himanshu Madhan is a technology enthusiast interested in analysing and reporting about different technologies. Appeared first in February, 2011, Google Panda, a machine-learning algorithm providing a facility to search a high quality website results on search engines. Produce by Navneet Panda, Panda update aimed to lower rank for low quality and return high quality sites at the top. Penguin update pushed first in April, 24th 2012. Google Panda Update It totally work on to check content and reduce ranking...

Editor’s Note: Guest Author Himanshu Madhan is a technology enthusiast interested in analysing and reporting about different technologies. Definition Social bookmarking begins with the very first concept in April of 1996 with itList.com. It is one of the top three link building strategies about tagging a website with keywords, commenting on other sites to liking...

Editor’s Note: Guest Author Pradeep Yadav, a technology lover, analyzer and  love reporting about different technologies. DEFINITION If you are a business owner and you want promote your website and if this is 1st step towards promoting your site, then your best bet is to opt out for directory submission – the simple, smaller and easier way to start with....