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Until recently, the job of the affiliate marketer was one that was focused almost exclusively on websites and email lists. The conversion pathway from search-engine to purchase was simple and predictable. Users would land on a squeeze page, and then, depending on the keywords that sent them there, either open up their wallets or their email inboxes after being wowed by they saw on your site. Things have changed a lot in recent years. Websites are bigger and more complex, users expect more from every website they visit, and social media...

Hypervisor vs. Container Since virtualization is becoming increasingly prevalent in the home users, an auspicious introductory article to this domain becomes more necessary than ever. What is virtualization exactly? In simple terms, virtualization is a method that allows the running of one or more “computers” on a single hardware platform, or even easier, two different operating systems on a single PC. For example, a PC can run both a Windows and a Linux OS, or a Windows 98 installation as well as an XP one. A more complex explanation...

In this era of online marketing if you lack a website you are losing on your business. With a website any business can appeal to global market. When we listen to a company name we often tend to look it up online no matter what. We look for the company profile and their scope of work. In this internet age websites are no longer a product of luxury or show off, but has become a necessity. Keeping this requirement in mind some people have come with user friendly tools to create, develop, host and maintain websites. So get geared up to make...

The internet is a great place with tremendous potential to earn a few extra bucks to help out with rent, tuition, credit dues etc. All you need is a wee bit of time, effort and a little bit of information to help you kick start; which you will find right in this article. Marketing knowledge Do you know how to make cake softer; how to make your own furniture; or how to save taxes? Well your information may just be sellable. Almost everyone who goes online is seeking some sort of information or the other, and the best way to earn from the...

Your product is getting popular overnight and your sales are through the roof- including increased traffic and revenue from your website. Your right on cloud nine- till your website crashes and you did not have a crash plan prepared. Every single business needs a crash plan, but in reality, very few have prepared for the possibility. While building up your business, the last thing you need is the added expense, but this is an essential one. At the end of the day, your decision to not implement a crash plan might just turn out to be more...

With more than a billion users, Facebook is a great place to advertise about your blog/ website. Facebook has made the task of advertising very simple for its users while allowing them to have a stringent control over their budgets. There probably hasn’t been a better time to advertise on Facebook, but is that all takes to make your advertising campaign successful? After a prospective client clicks your Facebook advert and lands on your page, it is the first 15 seconds in which he decides to stay or hit the back button, probably never...

If you are a website owner or a blogger you would like to have your blog/site be omnipresent on the search engine and at the same time you do not want to make your viewers go through hundreds of pages before they actually get what they came looking for. Having the above point said now let’s look at the most important strategies to keep your site on top of the list on the search engines and giving your viewers what they need. The Content: You need to focus on the key areas of interest of the website and stick to the list. If there is...

Gone are the days of having ads being aired on prime time TV and everyone would talk about them. The rules of marketing have changed and the internet is responsible for this. This is the time of internet videos. This begs the question- can you do anything to make your video more popular? Yes, you can: Viral videos usually fit in to one of a few categories: Funny videos are more often shared by people with their friends on Facebook and Twitter because people think their friends would laugh at it and be amazed by it or that they would...

Web analytics like PageRank, ‘number of visitors’ and ‘top 30 rankings’ are some of the most commonly used methods to monitor online marketing, there are other metrics which can be just as crucial. To really get an idea of how well your website is doing, monitoring conversion rates, number of backlinks collected and how engaged your visitors are, gives you a real picture of your success. Three metrics not to miss out on are: 1. Tracking Conversion Rates: develop a method to get a sense of what you’re getting in return. This...

When designing your website, you can either choose to be the master of your site elements or let your readers decide the look they prefer. A ‘Split Test’ is a simple way to find which elements on your site are most engaging for your readers. Split testing allows your website’s pages to be seen in different versions, which will help generate data about their effectiveness.  And while it might sound like complex task, Split testing is quite easy and can be done as follows: Choose page variables: Decide which page elements you want...