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With social media marketing now one of the top routes used for promoting a brand and driving sales, it is important that companies makes the most of it. However, how do you know if what you are doing on the likes of Facebook, Twitter and Google + is paying off? Return-on-investment (ROI) will make sure that you are making the most of your social media activities and are not wasting your time on the wrong things. Why use social media marketing? Before you calculate what ROI and value social media marketing can add to your company, it is...

Computer networking not only makes your business run more smoothly, it opens you up to more security threats. It’s important that you make network security a part of your business plans. Some of the simplest things you can do can mean a big difference in how secure you are with your work, customer, and bank information. This article will describe some simple things you can do to make your network more secure. Step 1: Get a Firewall A properly configured firewall will act as the first line of defense against someone attacking your...

An argument can be made that we share far too much of our personal information on social media sites; from photographs on Facebook, to posting Twitter messages to the wrong people, it can be easy to let on too much about on your private life. You never know who can see your content, or where it may end up, with worst case scenarios ranging from viruses to identity theft, as well as embarrassment and even sackings in work. So, then, in what ways are we sharing too much information online, and how can we be safer in protecting the information...

Nowhere is the creativity of advertising more clearly displayed than in a medium that generates positive associations between customers and brand. Posters rely less on conversions and more on raising awareness. You’re attempting to occupy the mental territory overlaid upon a city through landmarks encased in snap frames and good will. Knowing where to display a poster, and how to structure it so that your brand is registered in a split-second, is key to its success. Figures from the OAAA show that outdoor advertising is the fastest...

Today, Ecommerce business is a juicy target for hackers. Hackers have stolen an estimated $1 trillion in intellectual property. A research says “every ecommerce business was attacked in the five month timing period”. 80% of companies experiences minimum one major network attack per month. Each successful attack averages 500,000 American dollars. Hackers and your Vulnerable Shopping Cart: The invention of shopping cart software has made customer’s shopping experiences quick and easy. It has also sparked the interest of many hackers....

Over the last several years, social media sites have skyrocketed in popularity, with these digital gathering places attracting users of all ages and interests across the world. As soon as it became evident that such sites were more than merely a passing fad, advertisers arrived in droves as well. While social media is still a hot topic in marketing circles, it actually isn’t the most important medium for marketing on the Internet. In reality, a more familiar — some might say classic — method of Internet marketing is...

Until recently, the job of the affiliate marketer was one that was focused almost exclusively on websites and email lists. The conversion pathway from search-engine to purchase was simple and predictable. Users would land on a squeeze page, and then, depending on the keywords that sent them there, either open up their wallets or their email inboxes after being wowed by they saw on your site. Things have changed a lot in recent years. Websites are bigger and more complex, users expect more from every website they visit, and social media...

Hypervisor vs. Container Since virtualization is becoming increasingly prevalent in the home users, an auspicious introductory article to this domain becomes more necessary than ever. What is virtualization exactly? In simple terms, virtualization is a method that allows the running of one or more “computers” on a single hardware platform, or even easier, two different operating systems on a single PC. For example, a PC can run both a Windows and a Linux OS, or a Windows 98 installation as well as an XP one. A more complex explanation...

In this era of online marketing if you lack a website you are losing on your business. With a website any business can appeal to global market. When we listen to a company name we often tend to look it up online no matter what. We look for the company profile and their scope of work. In this internet age websites are no longer a product of luxury or show off, but has become a necessity. Keeping this requirement in mind some people have come with user friendly tools to create, develop, host and maintain websites. So get geared up to make...

The internet is a great place with tremendous potential to earn a few extra bucks to help out with rent, tuition, credit dues etc. All you need is a wee bit of time, effort and a little bit of information to help you kick start; which you will find right in this article. Marketing knowledge Do you know how to make cake softer; how to make your own furniture; or how to save taxes? Well your information may just be sellable. Almost everyone who goes online is seeking some sort of information or the other, and the best way to earn from the...