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If you are a website owner or a blogger you would like to have your blog/site be omnipresent on the search engine and at the same time you do not want to make your viewers go through hundreds of pages before they actually get what they came looking for. Having the above point said now let’s look at the most important strategies to keep your site on top of the list on the search engines and giving your viewers what they need. The Content: You need to focus on the key areas of interest of the website and stick to the list. If there is...

Gone are the days of having ads being aired on prime time TV and everyone would talk about them. The rules of marketing have changed and the internet is responsible for this. This is the time of internet videos. This begs the question- can you do anything to make your video more popular? Yes, you can: Viral videos usually fit in to one of a few categories: Funny videos are more often shared by people with their friends on Facebook and Twitter because people think their friends would laugh at it and be amazed by it or that they would...

Web analytics like PageRank, ‘number of visitors’ and ‘top 30 rankings’ are some of the most commonly used methods to monitor online marketing, there are other metrics which can be just as crucial. To really get an idea of how well your website is doing, monitoring conversion rates, number of backlinks collected and how engaged your visitors are, gives you a real picture of your success. Three metrics not to miss out on are: 1. Tracking Conversion Rates: develop a method to get a sense of what you’re getting in return. This...

Research shows that sales are not generated with offers, discounts or prices alone, but people choose to buy a product or service when they make an emotional connection. What better way to make a personal connection with the product or service than to tell a story. No wonder, good sales people we meet are good story tellers too. Here are a few story-telling tips that will help your business prosper. Message: You know your sales material but to sell you must have a message that does not come across as generic. Your customers won’t like...

One of the most important parts of an ad campaign on Google is the keywords that you use. You have to use the right keywords to reach out to your market and ultimately the top one or two words that you choose can make or break your campaign. AdWords displays sponsored and unpaid listings side by side. The great advantage of this is that you get linked to the people who are already searching for what you are offering. You just need to get the right keywords- the ones they are searching for, to connect with them. You have to describe what...

You might have heard that a picture is worth a thousand words, but did you know that a video is worth 1.8 million words! According to a study, after 72 hours of visiting a website, we only remember 10% of the text, 65% of the images and surprisingly 90% of the video! That is impressive. Videos are great way to make your visitors spend more time on your website. Explainer videos are animated videos which explain about your products, concepts, services and causes. They can be divided into two parts. First part of the video explain the problem...

Editor’s Note: Guest Author Himanshu Madhan is a technology enthusiast interested in analysing and reporting about different technologies. Definition For making public relationship, press release use as statement that summaries you to the major facts or recent changes in company. It is in form of media release, news release, video release, through program presentation...

Editor’s Note: Guest Author Himanshu Madhan is a technology enthusiast interested in analysing and reporting about different technologies. Today Advertisement is an essential tool to increase productivity of our business, for this we usually try different tactics from time to time, one such is great promotional giveaway, which can help you in brainstorming different...

You launched a whole big blog with a vision that Yes, I will make it something big – but the question is HOW? How will you make it big? Starts by thinking one-on-one, your blog filled with lots of tutorials, tips, having ads on few corners, amazing user interface, but what makes to wait you here? The answer is TRAFFIC – Yes, the traffic (but yes, there are several...

Running a business these days not require only the old-day high things to make it a successful like offering the product to client at lesser price – these strategies work even these days too but a lot more is needed to make your business a success – a real success actually. You have been using the marketing tactics to bring it in front of end users or consumers...