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More and more business owners have recently decided to manage their sales departments on their own. This tendency has led to the need of creating some tips that once followed, will help everybody develop the skills needed to be an excellent sales manager. The position of sales manager is perhaps the most important one within a company, because selling has become a top priority in the recent period. Therefore, sales managers should play various roles, all of them being of the utmost importance when it comes to achieving success: Coach A...

Communication, marketing and transparency are the three key qualities of a trustworthy business. Business owners should utilize all media (both online and offline) for marketing and customer communication to stay ahead of their competitors. One of the best platforms to connect with the target audience is social media. There are plenty of social media sites like Google+, Twiter and Pinterest but if there is one site that rules above all in terms of popularity, that is Facebook. The world’s largest social media site lets you promote your...

With the recent trend toward integrating digital marketing into traditional marketing and advertising, you can now reach potential and repeat customers in a more expedient manner. In some cases, you can engage them within moments of their online interaction with you business. Many different means are available in digital marketing, including search engine optimization (SEO), social media, blogging and instant messaging. Search Engine Optimization Search engine optimization (SEO) is an effort to increase the likelihood that a consumer...

Harnessing the power of social networks such as Twitter, Facebook, Google+, and Pinterest is very important for business owners. The more your brand is seen, the more potential customers you lure in. But with so many entrepreneurs on the web today, how can you be sure people will pick your brand? Being active on your social media profiles is not enough to invite customers. To actually increase sales, you need to put in extra effort by making sure your posts stand out from the others. But what makes a post special? What sets it apart from...

A multilingual PPC campaign can get you a good number of site visits from around the world. However, since it is a big investment, you should pay attention to a few important details. Here are the 10 Ways To Make Your Multilingual PPC Successful: #1 Treat every customer differently You cannot ignore that culturally, everyone is different. That is why the search behavior of every customer differs as well. Just because you are targeting a single continent, it does not mean that you will have to use the same technique. For instance, the...

Marketing has transformed from being sales oriented to customer oriented. The marketing tools employed in the 21st century are becoming increasingly customer oriented. Here is a quick walk through the history of marketing. Back in the Old Days Way back when, marketing was simple. The aim was to drive sales. Business took out ads in newspapers, hung shingles outside their doors, and customers came. Market share was practically a done deal just by virtue of opening your doors for business. Customers’ options were limited. As the population...

In this fast paced, digital world, it’s easy to forget that marketing doesn’t always have to be done via the World Wide Web. It’s easy to forget that face-to-face contact was here first and will always trump digital promotion. It might be easy to forget, but it’s surely a crime. There’s no excuse for ignoring direct marketing – digital methods may very well be encroaching on the techniques of small businesses but they’re not the whole picture. There are some fantastic off-line ways to promote a business. Most are fairly...

Google has emerged as one of the most popular search engines and till date very few search engines come even close to Google. This is possible by the company’s policies of referral or viral marketing. It has a highly precise home page, nothing elaborate, but it has been able to win the trust of consumers with their transparent and superior advertisement policies. The matter further gains momentum because Google loyal consumers recommend Google to their own friends, and this is basically what referrals mean! Here are some of the techniques...

If you are a website owner or a blogger you would like to have your blog/site be omnipresent on the search engine and at the same time you do not want to make your viewers go through hundreds of pages before they actually get what they came looking for. Having the above point said now let’s look at the most important strategies to keep your site on top of the list on the search engines and giving your viewers what they need. The Content: You need to focus on the key areas of interest of the website and stick to the list. If there is...

Gone are the days of having ads being aired on prime time TV and everyone would talk about them. The rules of marketing have changed and the internet is responsible for this. This is the time of internet videos. This begs the question- can you do anything to make your video more popular? Yes, you can: Viral videos usually fit in to one of a few categories: Funny videos are more often shared by people with their friends on Facebook and Twitter because people think their friends would laugh at it and be amazed by it or that they would...