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Harnessing the power of social networks such as Twitter, Facebook, Google+, and Pinterest is very important for business owners. The more your brand is seen, the more potential customers you lure in. But with so many entrepreneurs on the web today, how can you be sure people will pick your brand? Being active on your social media profiles is not enough to invite customers. To actually increase sales, you need to put in extra effort by making sure your posts stand out from the others. But what makes a post special? What sets it apart from...

A multilingual PPC campaign can get you a good number of site visits from around the world. However, since it is a big investment, you should pay attention to a few important details. Here are the 10 Ways To Make Your Multilingual PPC Successful: #1 Treat every customer differently You cannot ignore that culturally, everyone is different. That is why the search behavior of every customer differs as well. Just because you are targeting a single continent, it does not mean that you will have to use the same technique. For instance, the...

Marketing has transformed from being sales oriented to customer oriented. The marketing tools employed in the 21st century are becoming increasingly customer oriented. Here is a quick walk through the history of marketing. Back in the Old Days Way back when, marketing was simple. The aim was to drive sales. Business took out ads in newspapers, hung shingles outside their doors, and customers came. Market share was practically a done deal just by virtue of opening your doors for business. Customers’ options were limited. As the population...

In this fast paced, digital world, it’s easy to forget that marketing doesn’t always have to be done via the World Wide Web. It’s easy to forget that face-to-face contact was here first and will always trump digital promotion. It might be easy to forget, but it’s surely a crime. There’s no excuse for ignoring direct marketing – digital methods may very well be encroaching on the techniques of small businesses but they’re not the whole picture. There are some fantastic off-line ways to promote a business. Most are fairly...

Google has emerged as one of the most popular search engines and till date very few search engines come even close to Google. This is possible by the company’s policies of referral or viral marketing. It has a highly precise home page, nothing elaborate, but it has been able to win the trust of consumers with their transparent and superior advertisement policies. The matter further gains momentum because Google loyal consumers recommend Google to their own friends, and this is basically what referrals mean! Here are some of the techniques...

If you are a website owner or a blogger you would like to have your blog/site be omnipresent on the search engine and at the same time you do not want to make your viewers go through hundreds of pages before they actually get what they came looking for. Having the above point said now let’s look at the most important strategies to keep your site on top of the list on the search engines and giving your viewers what they need. The Content: You need to focus on the key areas of interest of the website and stick to the list. If there is...

Gone are the days of having ads being aired on prime time TV and everyone would talk about them. The rules of marketing have changed and the internet is responsible for this. This is the time of internet videos. This begs the question- can you do anything to make your video more popular? Yes, you can: Viral videos usually fit in to one of a few categories: Funny videos are more often shared by people with their friends on Facebook and Twitter because people think their friends would laugh at it and be amazed by it or that they would...

Web analytics like PageRank, ‘number of visitors’ and ‘top 30 rankings’ are some of the most commonly used methods to monitor online marketing, there are other metrics which can be just as crucial. To really get an idea of how well your website is doing, monitoring conversion rates, number of backlinks collected and how engaged your visitors are, gives you a real picture of your success. Three metrics not to miss out on are: 1. Tracking Conversion Rates: develop a method to get a sense of what you’re getting in return. This...

Research shows that sales are not generated with offers, discounts or prices alone, but people choose to buy a product or service when they make an emotional connection. What better way to make a personal connection with the product or service than to tell a story. No wonder, good sales people we meet are good story tellers too. Here are a few story-telling tips that will help your business prosper. Message: You know your sales material but to sell you must have a message that does not come across as generic. Your customers won’t like...

One of the most important parts of an ad campaign on Google is the keywords that you use. You have to use the right keywords to reach out to your market and ultimately the top one or two words that you choose can make or break your campaign. AdWords displays sponsored and unpaid listings side by side. The great advantage of this is that you get linked to the people who are already searching for what you are offering. You just need to get the right keywords- the ones they are searching for, to connect with them. You have to describe what...