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Why are viral so important to contemporary marketing campaigns? Viral marketing that involves producing short videos, blogs and competitions can take advantage of the potential for online distribution to spread a message to multiple people; this can be cost effective, and can significantly boost awareness of your brand. What are some of the more specific ways in which viral is important, then, and how can you incorporate viral marketing into your broader promotions? Small businesses can particularly benefit from viral content, which can...

Introduction You run a non for profit organization and have a big event coming up, but funds are tight and getting the word out seems like a huge challenge.  What can you do? Promoting a non-profit organization is never an easy task since funds are usually allocated towards the services offered to the people or community, which leaves little for spreading the word about who you are or what you do. Luckily, in today’s high tech market, one can promote a non-profit for next to nothing. From social media to simple yard signs, there are...

Text marketing is gaining in popularity for big name brands to get their company messages across. It allows them to communicate with their customers in a different way and even offers them the opportunity to pass exclusive discounts along to them. Sometimes companies just get it spot on and deliver a unique and memorable text campaign. Here are just a few of the best. Orange Wednesdays Launched in 2003, this campaign allows customer on the EE (formerly Orange and T-Mobile) mobile phone network to get two for one cinema tickets every...

More and more business owners have recently decided to manage their sales departments on their own. This tendency has led to the need of creating some tips that once followed, will help everybody develop the skills needed to be an excellent sales manager. The position of sales manager is perhaps the most important one within a company, because selling has become a top priority in the recent period. Therefore, sales managers should play various roles, all of them being of the utmost importance when it comes to achieving success: Coach A...

Communication, marketing and transparency are the three key qualities of a trustworthy business. Business owners should utilize all media (both online and offline) for marketing and customer communication to stay ahead of their competitors. One of the best platforms to connect with the target audience is social media. There are plenty of social media sites like Google+, Twiter and Pinterest but if there is one site that rules above all in terms of popularity, that is Facebook. The world’s largest social media site lets you promote your...

With the recent trend toward integrating digital marketing into traditional marketing and advertising, you can now reach potential and repeat customers in a more expedient manner. In some cases, you can engage them within moments of their online interaction with you business. Many different means are available in digital marketing, including search engine optimization (SEO), social media, blogging and instant messaging. Search Engine Optimization Search engine optimization (SEO) is an effort to increase the likelihood that a consumer...

Harnessing the power of social networks such as Twitter, Facebook, Google+, and Pinterest is very important for business owners. The more your brand is seen, the more potential customers you lure in. But with so many entrepreneurs on the web today, how can you be sure people will pick your brand? Being active on your social media profiles is not enough to invite customers. To actually increase sales, you need to put in extra effort by making sure your posts stand out from the others. But what makes a post special? What sets it apart from...

A multilingual PPC campaign can get you a good number of site visits from around the world. However, since it is a big investment, you should pay attention to a few important details. Here are the 10 Ways To Make Your Multilingual PPC Successful: #1 Treat every customer differently You cannot ignore that culturally, everyone is different. That is why the search behavior of every customer differs as well. Just because you are targeting a single continent, it does not mean that you will have to use the same technique. For instance, the...

Marketing has transformed from being sales oriented to customer oriented. The marketing tools employed in the 21st century are becoming increasingly customer oriented. Here is a quick walk through the history of marketing. Back in the Old Days Way back when, marketing was simple. The aim was to drive sales. Business took out ads in newspapers, hung shingles outside their doors, and customers came. Market share was practically a done deal just by virtue of opening your doors for business. Customers’ options were limited. As the population...

In this fast paced, digital world, it’s easy to forget that marketing doesn’t always have to be done via the World Wide Web. It’s easy to forget that face-to-face contact was here first and will always trump digital promotion. It might be easy to forget, but it’s surely a crime. There’s no excuse for ignoring direct marketing – digital methods may very well be encroaching on the techniques of small businesses but they’re not the whole picture. There are some fantastic off-line ways to promote a business. Most are fairly...