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Vanity numbers can spice up a toll-free number. There is a difference between getting a number that is easy to remember, and grabbing a number that relates to your brand, your product or your service. While a generic toll-free number with 1800 prefix shows the customers that they won’t be charged for the call, a snazzy vanity number works as a memorable advertisement for your brand or offerings. How do Vanity Numbers Aid Branding? The most common forms of vanity number are generic vanity numbers. For example, generic vanity numbers...

Research shows that sales are not generated with offers, discounts or prices alone, but people choose to buy a product or service when they make an emotional connection. What better way to make a personal connection with the product or service than to tell a story. No wonder, good sales people we meet are good story tellers too. Here are a few story-telling tips that will help your business prosper. Practice your message You know your sales material but to sell you must have a message that does not come across as generic. Your customers...

There are many ways in which calendars can be used to promote your business. Primarily, calendars represent a low cost, but also act as an effective way to market yourself to existing and new clients. Calendars can be designed in such a way as to feature prominent logos and slogans, and can be produced at low costs, while still being able to demonstrate a commitment to high quality design. With different options available for customising calendars, you can use them as a way to insert your brand into the daily life of an office or business. One...

Some of the most eccentric marketing methods in the world are also some of the most in spring and outright effective. This creative approach to marketing is not only (generally speaking) cost effective but also more enjoyable for the public. Many will not indulge in this method of marketing on the grounds that the results are often unpredictable and it comes with a substantial amount of risk. However, if you wish to stand out from the standard mass-marketing crowd, then innovation is key – unfortunately there are still many out there...

Marketing seems to be the most “fun” part of owning a business, or maybe it seems sort of glamorous thanks to shows like Mad Men. Marketing is the part of my business that can feel great because of a successful campaign or terrible because I should have just taken $500 and flushed it down the toilet. At least if I flushed it, I would have saved myself the time it took to implement said failed campaign. I’ve had my successes, but I want to share my failures so that maybe I can spare another small business owner the wasted cash and...

Creating and launching an innovative startup is hard work on the best of days. And once you’ve launched, sadly it’s no longer a case of ‘build it and they will come’. You have to work to get the word out about your startup and how you’re going to change things. A great way to get this exposure is to contact blogs that focus on covering startups. Search for ‘Submit Your Startup’ and you’ll discover a ton of blogs that want to hear from people just like you. However, just submitting your...

In the business environment when everyone is bent towards getting information from the internet or attracting prospective customers for services and goods through websites and search engines, it is imperative to establish an effective strategy to convert neutral followers to potential business leads.Lead generation is a word that is often used by bloggers in this connection. What does it mean and how do the bloggers improve the lead generation?Lead generation is a marketing jargon which has now become a “run-after” internet jargon...

Any business must start with a plan, and the audience must also be defined elaborately if it is to succeed. Social media marketing is certainly a new form of advertising, yet it is now becoming an integral channel of marketing and advertising of business brands. Once you know your business objects and the audience, you can use the social media feedback cycle to identify demands, and offer solutions. If you are to succeed in this, you must bear in mind the fact that all your efforts and expenses must have a good Return on investment. In...

It seems that social media is everywhere these days, and that popularity means it’s much easier than in years past to smoothly incorporate it into your e-mail marketing efforts. By thinking creatively, you can improve the reach of e-mail campaigns and strengthen engagement with your target audience as well. Below, you’ll find four strategies you can start using today. Even if you haven’t previously thought of combining social media activity with e-mail marketing, it’s not hard to do, and is definitely worth it. Slip Respective...

There are so many forms of PR out there ripe for the picking when it comes to your business. It’s quite backwards to think that one method alone will drive your company to success. Maybe it’s time to consider adopting a new strategy? Social Media  It’s the wave of the future! But if you think all businesses are using social media already, think again. Sure you know all about social media – but you’re reading a blog right now. Many of the 27 million small businesses in the U.S. don’t even have a website, much less knowledge...