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As a business owner or individual, there may be a time when you are looking to purchase, sell, go public or take on an investor in a business.  The first step to take with any of these ideas is to have the business valuated. In other words, determine the value of the business. It is not as simple as it sounds. The business valuation process can be finicky. How much the business is worth and to achieve fair market value must be done by a Certified Public Accountant to ensure both the seller, investor or purchaser is getting an honestexchange. In...

There are many factors that go into making a restaurant successful. Some of these factors include having great food, a friendly staff and managers and an experience that makes them want to back. Another factor that some may not come to mind though, is efficiency. Think about a time when you had to wait an extended period of time to get your food or drink. You were probably a little frustrated that it took longer than it would have if you had cooked the meal yourself. Getting timely service is something that no restaurant should overlook,...

If you have to network – and you do – you might as well gain maximum benefit from the experience. A half-hearted attempt at networking will deliver the results you deserve. A lack of strategy will correspond to a lack of success. While a failure to understand what networking actually is will just lead to failure. There really is more to networking than waving a business card in the general direction of a prospect. Effective networking is a little more involved than that – but it isn’t difficult to do. With a clear plan,...

It’s the very last thing that most company managers want to see – a big, brown envelope with the return address of HMRC on the back. It can mean that you made a little mistake on your last return and it needs a quick review. You could have got your calculations wrong, it happens to the best of us. In fact, most of the time that’s the case – you’ve made a tiny little math error and your return has been sent back for correction. Unfortunately however, there could very well be a time when that big, brown envelope means something...

When it comes to running a successful business, there are few things quite as important as reliability. If your customers and clients can’t rely on the service that you provide, they’ll simply go elsewhere. It doesn’t matter what that service might be, it only matters that you can deliver it when asked. Just as it is the consumer’s job to invest in your company, it is your job to make sure that your company is worth that investment. The realisation that clients don’t have much sympathy for internal problems can be a frustrating...

It seems that social media is everywhere these days, and that popularity means it’s much easier than in years past to smoothly incorporate it into your e-mail marketing efforts. By thinking creatively, you can improve the reach of e-mail campaigns and strengthen engagement with your target audience as well. Below, you’ll find four strategies you can start using today. Even if you haven’t previously thought of combining social media activity with e-mail marketing, it’s not hard to do, and is definitely worth it. Slip Respective...

There are so many forms of PR out there ripe for the picking when it comes to your business. It’s quite backwards to think that one method alone will drive your company to success. Maybe it’s time to consider adopting a new strategy? Social Media  It’s the wave of the future! But if you think all businesses are using social media already, think again. Sure you know all about social media – but you’re reading a blog right now. Many of the 27 million small businesses in the U.S. don’t even have a website, much less knowledge...

CRM is short for ‘customer relationship management’ and it’s a special system that deals with customer information. The data is important for two main reasons:  marketing department use and strategic planning. There’s usually a problem with CRM systems; they can’t be improved because they usually focus on the information that is of the utmost importance for the company, not for the customer. Most often, the representatives of these systems will tell you that they record each and every piece of information about one or more...

Online advertising helps small businesses build their brand, reach out to their prospective customers, promote their products and services and grow their business. Online advertising is one such method where small businesses need not spend a great number of dollars to promote their business, as they have to spend on traditional advertising. With a little amount spent on online advertising, small businesses will surely be able to increase its ROI (return on investment) within a short period of time. Small business online marketing is easy...

“Be social! Tell stories! Get more friends!” Advice for a child’s slumber party — or serious content marketing strategy for modern businesses? That depends on whom you ask. Luckily, there are still many traditional marketers or salespeople ready to give a dismissive view of content marketing. These folks preach that you skip content creation as a marketing tactic because it is “unproven” “kids’ stuff.” They prefer “proven” tactics such as buying ad space in major media. Oh,...