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With more than a billion users, Facebook is a great place to advertise about your blog/ website. Facebook has made the task of advertising very simple for its users while allowing them to have a stringent control over their budgets. There probably hasn’t been a better time to advertise on Facebook, but is that all takes to make your advertising campaign successful? After a prospective client clicks your Facebook advert and lands on your page, it is the first 15 seconds in which he decides to stay or hit the back button, probably never...

For being a successful entrepreneur it is necessary that you have the right traits and the correct attitude in place. So many times we come across people who think they can handle the load of starting a company on their own and they fail miserably. And sometimes you come across people who have ‘entrepreneur’ written all over them, but they just need an opportunity to shine and take off. If you are unsure of whether or not you want to start something on your own, here’s a list of some skills that natural entrepreneur possesses. Leadership...

If you are a website owner or a blogger you would like to have your blog/site be omnipresent on the search engine and at the same time you do not want to make your viewers go through hundreds of pages before they actually get what they came looking for. Having the above point said now let’s look at the most important strategies to keep your site on top of the list on the search engines and giving your viewers what they need. The Content: You need to focus on the key areas of interest of the website and stick to the list. If there is...

Gone are the days of having ads being aired on prime time TV and everyone would talk about them. The rules of marketing have changed and the internet is responsible for this. This is the time of internet videos. This begs the question- can you do anything to make your video more popular? Yes, you can: Viral videos usually fit in to one of a few categories: Funny videos are more often shared by people with their friends on Facebook and Twitter because people think their friends would laugh at it and be amazed by it or that they would...

Misfortunes that a company is faced with like a missing computer equipment or damage done by a storm etc. can be covered by standard business insurances.  But how can one cover one of the most valuable commodities in this day and age- data or information. Things like data security, data theft, and website shutdown or hacker attack are some of the few inevitable dangers of any business today. In these day and age of the internet, almost all data is getting a digital makeover, and with almost your entire business going online, protecting...

Web analytics like PageRank, ‘number of visitors’ and ‘top 30 rankings’ are some of the most commonly used methods to monitor online marketing, there are other metrics which can be just as crucial. To really get an idea of how well your website is doing, monitoring conversion rates, number of backlinks collected and how engaged your visitors are, gives you a real picture of your success. Three metrics not to miss out on are: 1. Tracking Conversion Rates: develop a method to get a sense of what you’re getting in return. This...

Research shows that sales are not generated with offers, discounts or prices alone, but people choose to buy a product or service when they make an emotional connection. What better way to make a personal connection with the product or service than to tell a story. No wonder, good sales people we meet are good story tellers too. Here are a few story-telling tips that will help your business prosper. Message: You know your sales material but to sell you must have a message that does not come across as generic. Your customers won’t like...

We’ve always known that the differences between a man and a woman run deeper than just looks; it runs to their very natures as well. Now, according to a survey, it has been found that women tend to feel more confident in their success than men do. The Hartford Financial Services Group surveyed 1004 small business owners last year, comprising of 271 women and 733 men, and found that while 90% of women considered their small business a success, only 80% of men thought so too. So what is it that makes these women more confident than the...

Gone are the days of call centers that attended your unanswered phone calls. It is now the time for ‘contact centers’. These integrate landline communication with online and mobile, both outgoing as well as incoming. They manage everything from your email and fax to your orders and queries. All this is covered round the clock, everyday. And their agents are trained to personalize customer calls. So, how do you decide if you should relinquish a chunk of control of your business to someone else? Here are a few tips: Weigh in the pros...

Mobile Website If you want your business to stay in the market then you need to move according to the changing trends.  Making your presence known is one of the primary requirements of any business to do well. Before the internet and the World Wide Web, advertisements were limited to print media, radio and television. Once the world moved to the internet there was a major shift and companies soon launched themselves on the web. Virtually every company had their website hosted as it was more economic and global in reach. Now, with the...