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For most people, technology is an integral part of business. Indeed, it seems impossible to get anything done without the use of a computer, phone or the Internet. However there is the familiar worry about security of data; what happens in the event of a power cut? What if documents are accidentally deleted? Why does there still seem to be an endless trail of paper if multiple people are collaborating on a project? Thankfully, cloud services have come into their own, eliminating these problems in business. There are a huge number of services...

More people are turning to blogging as a form of communication with others. Blogs are a way for businesses to rank their pages, but they are also a way to make money and voice your opinion. Thousands of new blogs are created daily, and many bloggers do not consider there may be some legal repercussions to their posting. The biggest aspect of blogging is the fact that you are publishing words for the entire world to see when they search for them. Liability Concerns Being an at-home worker, such as a daycare, you will have to fill out several...

Unfortunately, the ongoing economic downturn of recent years has meant that, for many small businesses, the corporate event, staff mixer or new customer initiative has become a thing of the past. But don’t think you have to wipe them off the calendar altogether! With a little more creative thinking and a lot of research you can still enjoy a great event with terrific business potential. There is no doubt that the smaller the budget, the more creative you will have to be. Try using your social media network for some word of mouth...

Why are viral so important to contemporary marketing campaigns? Viral marketing that involves producing short videos, blogs and competitions can take advantage of the potential for online distribution to spread a message to multiple people; this can be cost effective, and can significantly boost awareness of your brand. What are some of the more specific ways in which viral is important, then, and how can you incorporate viral marketing into your broader promotions? Small businesses can particularly benefit from viral content, which can...

The iMac is no doubt one of the most advanced desktop computers of its kind. But due to its high price, Apple and certain other companies have come up with rental services for users in the best interests of the latter. Be it the smooth running of your business or the production of high quality designs or music, the iMac has proved to be one of the ultimate computers to cater to these needs. Companies offering iMac rental services reach out to people irrespective of their line of business or operations. Tech savvy or not these rental services...

Whether you have a small or large business, you need to give importance to the incoming calls of your business efficiently and professionally. When it comes to handling a call, voice branding is important. This becomes even more apparent when a potential customer is making a call to your business for the first time. Your business may have a receptionist or no receptionist. In either case, you need to make sure to not let the call go unanswered. You might know that 75% of your incoming calls are the first time callers and they have never...

As a business owner, the health and safety of your employees and stakeholders is your legal responsibility. You’re obliged to undertake regular risk assessments, and to act to minimise any risks you have uncovered. Start by taking a look at what a risk assessment is, and how it can help your business comply with laws and industrial regulations. What’s the difference between risk and hazard? A hazard is something that might cause injury or harm. A risk is the probability of a hazard hurting someone. When you do a risk assessment for...

So you’ve taken the herculean decision to branch out of employment and into self employment. First of all congratulations on this leap of faith, it’s going to be an arduous but potentially highly rewarding task. But before you make any swift decisions regarding your business, one of the most important things to consider, and what will determine a large part in your future business trajectory is the location. Get this right and you can potentially compete with the best of them, get it wrong and your start-up may never get up off...

Introduction You run a non for profit organization and have a big event coming up, but funds are tight and getting the word out seems like a huge challenge.  What can you do? Promoting a non-profit organization is never an easy task since funds are usually allocated towards the services offered to the people or community, which leaves little for spreading the word about who you are or what you do. Luckily, in today’s high tech market, one can promote a non-profit for next to nothing. From social media to simple yard signs, there are...

Finding new clients is one of the biggest challenges facing businesses of any size. Much time and energy- not to mention cold, hard cash- is invested in crafting brand messages, targeting audiences, and convincing them to make contact. With so much on the line, it’s extremely important to seize every opportunity to transform a new client from a one-hit-wonder to a loyal, hopefully lifelong customer. Following these five, easy tips will make it easy to keep your sales pipeline full, with plenty of repeat business. 1) Create A Connection-...