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General Questions 1. Company Name: MeriCAR.com 2. Your Name: Rakesh Sidana 3. Position Title: Founder & CEO 4. City/State and Country: Gurgaon, Haryana, INDIA 5. Email Address: rakesh@mericar.com 6. Website: http://www.mericar.com 7. Facebook: https://www.facebook.com/mericarservice 8. Twitter: https://twitter.com/mericar 9. LinkedIn: http://www.linkedin.com/company/mericar.com Interview Questions 1. What is it exactly that you do and what your start-up is all about? MeriCAR.com, India’s first, is a web portal on car servicing...

The idea of starting up a business is a dream for many people, and for a select few it is a way of life. The start-up world is fast paced, adventurous and dangerous at the same time. Combined with all the excitement, most new businesses are faced with a daunting list of expenses, with one of the most overlooked ones being business insurance. When faced with numerous costs from day one, many entrepreneurs completely blow past their insurance needs because they often feel that is reserved for larger, more established organizations. In reality,...

The pace of business has been increasingly picking up in the past decade or so and recent technological advances (but also society and economy -related ones) are to ‘blame’. However, the very same technology which is pushing us to work faster and more can also provide solutions, time-savers and ways for us to be more efficient. In fact, I think embracing technology and finding how we can use it to ease our load is the only way out of, or to put it better, survive the fast pace. So here’s an indicative list of what I think any...

There’s no doubt about it, Apple is one of the greatest companies in the world and for a lot of businesspeople, the companies co-founder (the late Steve Jobs) is considered to be one of the greatest businessmen ever to live. I mean, Apple’s products have quite literally changed the world and although the company is quite often classed as arrogant in their approach (as even the companies co-founder, Steve Wozniak believes), there’s still a huge number of lessons that any business owner can learn from Apple. Think about...

After working day and night for more than a year on I2Mag, bringing daily technology insights, today we are standing in such a position to offer our readers not one, not two but total of fifteen new categories ranging from business, finance, advertising and marketing, tips and tutorials, gaming and lots more. Plus, to make things more interesting this time, we are turning the I2Mag into a collaborative effort to create the world’s most helpful how-to blog in which not only us but you too be a part of it by sharing your expertise. The...

Microsoft today announced via its blog post that it has brought several of its venture capital programs under one hood. Rahul Sood, the VoodooPC founder will lead the group, dubbed as Microsoft Ventures. The Ventures’ will help seeding the startup with Microsoft’s own products. The project comprises of three units: Seed Fund, Accelerators and Community. The Ventures’ program will also includes the BizSpark program, offering free and reduced-cost access to Microsoft software and service with having local partnerships with over 200...

Google has emerged as one of the most popular search engines and till date very few search engines come even close to Google. This is possible by the company’s policies of referral or viral marketing. It has a highly precise home page, nothing elaborate, but it has been able to win the trust of consumers with their transparent and superior advertisement policies. The matter further gains momentum because Google loyal consumers recommend Google to their own friends, and this is basically what referrals mean! Here are some of the techniques...

The internet is a great place with tremendous potential to earn a few extra bucks to help out with rent, tuition, credit dues etc. All you need is a wee bit of time, effort and a little bit of information to help you kick start; which you will find right in this article. Marketing knowledge Do you know how to make cake softer; how to make your own furniture; or how to save taxes? Well your information may just be sellable. Almost everyone who goes online is seeking some sort of information or the other, and the best way to earn from the...

With more than a billion users, Facebook is a great place to advertise about your blog/ website. Facebook has made the task of advertising very simple for its users while allowing them to have a stringent control over their budgets. There probably hasn’t been a better time to advertise on Facebook, but is that all takes to make your advertising campaign successful? After a prospective client clicks your Facebook advert and lands on your page, it is the first 15 seconds in which he decides to stay or hit the back button, probably never...

For being a successful entrepreneur it is necessary that you have the right traits and the correct attitude in place. So many times we come across people who think they can handle the load of starting a company on their own and they fail miserably. And sometimes you come across people who have ‘entrepreneur’ written all over them, but they just need an opportunity to shine and take off. If you are unsure of whether or not you want to start something on your own, here’s a list of some skills that natural entrepreneur possesses. Leadership...