Web analytics like PageRank, ‘number of visitors’ and ‘top 30 rankings’ are some of the most commonly used methods to monitor online marketing, there are other metrics which can be just as crucial. To really get an idea of how well your website is doing, monitoring conversion rates, number of backlinks collected and how engaged your visitors are, gives you a real picture of your success. Three metrics not to miss out on are: 1. Tracking Conversion Rates: develop a method to get a sense of what you’re getting in return. This...
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Research shows that sales are not generated with offers, discounts or prices alone, but people choose to buy a product or service when they make an emotional connection. What better way to make a personal connection with the product or service than to tell a story. No wonder, good sales people we meet are good story tellers too. Here are a few story-telling tips that will help your business prosper. Message: You know your sales material but to sell you must have a message that does not come across as generic. Your customers won’t like...
We’ve always known that the differences between a man and a woman run deeper than just looks; it runs to their very natures as well. Now, according to a survey, it has been found that women tend to feel more confident in their success than men do. The Hartford Financial Services Group surveyed 1004 small business owners last year, comprising of 271 women and 733 men, and found that while 90% of women considered their small business a success, only 80% of men thought so too. So what is it that makes these women more confident than the...
Gone are the days of call centers that attended your unanswered phone calls. It is now the time for ‘contact centers’. These integrate landline communication with online and mobile, both outgoing as well as incoming. They manage everything from your email and fax to your orders and queries. All this is covered round the clock, everyday. And their agents are trained to personalize customer calls. So, how do you decide if you should relinquish a chunk of control of your business to someone else? Here are a few tips: Weigh in the pros...
Mobile Website If you want your business to stay in the market then you need to move according to the changing trends. Making your presence known is one of the primary requirements of any business to do well. Before the internet and the World Wide Web, advertisements were limited to print media, radio and television. Once the world moved to the internet there was a major shift and companies soon launched themselves on the web. Virtually every company had their website hosted as it was more economic and global in reach. Now, with the...
One of the most important parts of an ad campaign on Google is the keywords that you use. You have to use the right keywords to reach out to your market and ultimately the top one or two words that you choose can make or break your campaign. AdWords displays sponsored and unpaid listings side by side. The great advantage of this is that you get linked to the people who are already searching for what you are offering. You just need to get the right keywords- the ones they are searching for, to connect with them. You have to describe what...
You might have heard that a picture is worth a thousand words, but did you know that a video is worth 1.8 million words! According to a study, after 72 hours of visiting a website, we only remember 10% of the text, 65% of the images and surprisingly 90% of the video! That is impressive. Videos are great way to make your visitors spend more time on your website. Explainer videos are animated videos which explain about your products, concepts, services and causes. They can be divided into two parts. First part of the video explain the problem...
NTT DOCOMO Japan’s NTT DoCoMo today announced that it will be launching a 10 billion yen ($109 million) venture fund and a related operating company in late February accelerating development of new businesses for smartphones and tablets. Along with this, the company is also in the line-up to launch an incubation program to support start-ups and venture companies on February 7, leading to which it would be investing in 500 Startups II. The company is working towards accelerating development of business models, services and technologies...
Whether tangible or intangible goods or services you are offering on board through the medium of your business, but it is very important to have business and retail management software. Sounds like this is what a business requires almost every day. While recently experimenting on using several of such softwares, I came across StockBase POS software by EGA Futura. In mine first belief, I will say I love it. It is a complete and easy-to-use business and retail management software which work as an ideal billing inventory control and point...
With the world of pace, the same happening in the world of hiring a contractor and/or employee to get your work done, the time moved a lot and with the sites like oDesk and Elance, there are negative sides too which have been heard a lot. The need mainly because of business necessity from time to time as if we say in short, the freelancing model ripe itself for disruption and in lieu of that LaunchAStartup.com, founded by Jay Soriano, aiming to simplify the process of getting and making the work done (outsourcing) by creating a one-stop...
