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With social media marketing now one of the top routes used for promoting a brand and driving sales, it is important that companies makes the most of it. However, how do you know if what you are doing on the likes of Facebook, Twitter and Google + is paying off? Return-on-investment (ROI) will make sure that you are making the most of your social media activities and are not wasting your time on the wrong things. Why use social media marketing? Before you calculate what ROI and value social media marketing can add to your company, it is...

Misfortunes that a company is faced with like a missing computer equipment or damage done by a storm etc. can be covered by standard business insurances.  But how can one cover one of the most valuable commodities in this day and age- data or information. Things like data security, data theft, and website shutdown or hacker attack are some of the few inevitable dangers of any business today. In these day and age of the internet, almost all data is getting a digital makeover, and with almost your entire business going online, protecting...