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It’s the 3 seconds rule that dominates an email marketing industry! Your subscribers glance at an email and decide whether to engage further or just trash it out. Good design will enable the readers to keep an email in their Inbox. So, what are these 5 design mistakes that you should ideally avoid? Irrelevant Header Email Header speaks volume about its content. A consistent header image that relates to the product or business visually makes it easy for the subscribers to decide keeping an email within them. Illegible Fonts Typography...

Effective communication is one of the most important things for any business to be successful. With most businesses today being internet based, having a website is not optional. However, maintaining a website also comes with its cost, and it is essential that you ensure that you keep the cost at its possible minimum. What you need for your business website is an effective but cheap webhotel. Cheap webhosting Most people make the mistake of thinking that cheap webhotel or inexpensive webhosting means poor quality. While there is a doubt...

There is the cliché that goes “not all businesses are created equal”. But, would you be convinced if I tell you that the great equalizer has descended upon us? Guess, all is fair in love and war, now write expert authors about it. You must’ve heard of the tech jargon cloud computing, lest you are living under the rock. Whether you are a startup funded by angel investors, an overnight social network sensation or a global brand that reaped billions by putting i in everything, cloud hosting services are accessible for all types and...

When it comes to running a successful business, there are few things quite as important as reliability. If your customers and clients can’t rely on the service that you provide, they’ll simply go elsewhere. It doesn’t matter what that service might be, it only matters that you can deliver it when asked. Just as it is the consumer’s job to invest in your company, it is your job to make sure that your company is worth that investment. The realisation that clients don’t have much sympathy for internal problems can be a frustrating...

CRM is short for ‘customer relationship management’ and it’s a special system that deals with customer information. The data is important for two main reasons:  marketing department use and strategic planning. There’s usually a problem with CRM systems; they can’t be improved because they usually focus on the information that is of the utmost importance for the company, not for the customer. Most often, the representatives of these systems will tell you that they record each and every piece of information about one or more...

Social Media Marketing is the overall term that refers to internet marketing over several forms of social media. Facebook, Twitter, Pinterest and Youtube are just some of the main channels. The main aims of social media marketing are to achieve customer communication and branding goals. Businesses of every size now use social media and it is an integral part of their marketing strategies. Whether you are a small cake shop or an international recruitment firm, social media cannot be overlooked. We have put together some top tips on how...

There are two major ways of lead generation through Facebook: one of them begins and ends on Facebook itself, and in the other case, you lead your potential leads through Facebook and to your website. In each case, the lead is a lead, and not necessarily a conversion. However, your chances are definitely better when you can get someone interested in visiting your business site. Let’s deal with the simpler option first, which is the first one, where the person does not have to go anywhere other than Facebook and is, therefore,...

Enterprise research planning (ERP) is business software that is working to streamline resources including manpower and materials. Looking at it in other words, ERP works to make sure every part of a business is on the same page. ERP combines many different areas of a business into a single program which allows everyone to get up-to-date information as needed. The key to using an ERP system correctly is putting the information correctly into the system, if this happens ERP systems can vastly improve a business. Many businesses that fail...

Google+ is one of the top emerging social media networking sites. It has made a mark in the social media world in a very short span of time. One of the main reasons it is gaining popularity is because of some very unique features it offers and also because it belongs to the largest search engine –Google.  The number of people that are joining Google+ has substantially increased over the recent past and continues to increase steadily. This growth spurt is so obvious that Twitter might soon be overtaken by Google+, provided the momentum...

Written words can be extremely powerful, yet nothing is quite as powerful as video entertainment in the 21st century! YouTube is one of the most popular social websites but did you ever think of using it to grow your business? It is a site that boasts a number of vast targeting tools, all of which are able to reach a wider audience. This is regardless of what you intend to advertise, whether it’s finance-related or something to do with the artistic field. With so many choosing to use smartphones, tablets and notepads, consumers are...