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They say anything worth doing is worth doing well. Nowhere is this more true than in the world of social media marketing. In January 2012, McDonald’s found out firsthand how the power of social media can turn people against even the most beloved companies. Encouraging Twitter users to use the hashtag #McDStories and share their positive experiences at the Golden Arches, the company was surprised when people began using the tag to share horror stories instead. Your small business may not have the same social media aspirations as...

Email marketing is one of the most powerful and most effective marketing tools available, yet too many businesses skip out on sending emails because they don’t know exactly what to do. And as social media continues to grow, that’s where more and more business owners are turning despite the fact that their returns aren’t always where they would like them to be. But with a few email marketing tips, you can optimize your email marketing and see your revenue grow. Tip #1 – Get Social with Your Email Marketing Strategy Social media...

Owners of small businesses, and in particular startups, should assess their storage needs early on to avoid inventory muddles or delivery delays as business progresses. Making an informed decision at the outset provides a solid business infrastructure, leaving you free to concentrate on customer service and efficient stock picking and packing. First Considerations What are you selling? The type of items in your inventory will determine how much and what type of storage space you need. Small items can possibly be stored at home, although...

As cloud communication has become the norm in today’s modern world, it is a near-universal requirement that businesses have some form of online presence, if not as many as possible. Indeed, there are many options, such as websites and profiles on such social media outlets as Facebook, Twitter, Instagram, YouTube, and Yelp!, to name a few. Doubtlessly, there is no shortage of entrepreneurs who use all of the above and then some to promote their brand, complete with software designed to aggregate accounts and automatically send posts...

There can be many instances where businesses need to innovate and invent a solution to a problem; this might be focused on creating a more efficient product or manufacturing process or it can involve having to create an improved version of a consumer product. Innovating and inventing solutions to these problems represents a significant research and development charges, and it’s worth working with companies like Applied Product Design to break down workflow and individual challenges. Consultation If you have a rough idea for a new product,...

Everyone wants to be liked these days. When it comes to social media, it seems we’re all starved for attention. That attention comes in the form of likes. We constantly check for updates every time we post something with the hope that people will click that little button that tells the whole world you liked a picture. The more the merrier. There are many ways to go about getting those ever-important likes, but the easiest and most efficient way, especially for a business, is to target Facebook advertisements. Though Facebook ads have...

Most people are fans of something, be it athletes, sports teams, actors, fictional characters, shows, movies, games, and just about everything else. For some, their preoccupation for whatever they are fans of will reach levels that they will want to document and share it with others that share their interest. In some cases, they might even have the motivation to evangelize other people into getting into the same fandom. People start organizations, start forums and mailing lists, and in many cases (if not all), they claim a bit of internet...

Many small and even medium business owners today underestimate the power of social networking as a tool for boosting their enterprises. This is, indeed, quite the error since social networks enable you to effortlessly reach many people in the specific areas you’re interested in. Depending on your business, you can significantly benefit from improving your presence in certain websites, but in order for the endeavor to be successful, this has to be executed with surgical precision. What do you need to consider? Multiple pages If you’re...

For the modern businessman on the go it is very important to find the most time effective way to deal with a huge workload. Being able to organize and prioritize your projects, store tons of necessary data that you need to access quickly as well as being able to manage your contacts effectively is what separates the successful executives from the low-level riffraff. A Smartphone is basically an indispensable piece of equipment without which every businessman would feel naked. There are a ton of apps out there that can help you manage...

More or Less every business relies on technology to run smoothly, from telephone and email systems to in-house software and data storage, so everybody needs access to expert IT support when something goes wrong or a new system is put into place. The issue that can occur with small businesses is that they sometimes can’t afford the extra staffing costs of retaining full-time IT support members, need their valuable office space for operational purposes or storage instead of accommodating more staff or simply only need help with their...