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With over 200 million active users under its belt, Twitter is one social media platform not to be missed. While it is an essential marketing tool, brands have a difficult time sorting out through the clutter and truly finding its business value. Considering the amount of tweets businesses receive everyday, it really is hard sifting through it and discovering leads that can be of actual help. So to make Twitter easier and more efficient for your brand, here are some of the best business tips to master the platform. 1. Forget about automation Before...

With the rapid expansion of technology, businesses across the world have seen a huge shift in the way they utilize the technology to improve their conventional business operations like a meeting, conference, event and so on. Among all the business operations, conferences are one of the most important aspects of the businesses to plan out about their future or to discuss the current issues. The days are gone when conferences were merely a personal meeting conducted within the closed doors of the conference hall. Now, businesses are leveraging...

For most people, technology is an integral part of business. Indeed, it seems impossible to get anything done without the use of a computer, phone or the Internet. However there is the familiar worry about security of data; what happens in the event of a power cut? What if documents are accidentally deleted? Why does there still seem to be an endless trail of paper if multiple people are collaborating on a project? Thankfully, cloud services have come into their own, eliminating these problems in business. There are a huge number of services...

The iMac is no doubt one of the most advanced desktop computers of its kind. But due to its high price, Apple and certain other companies have come up with rental services for users in the best interests of the latter. Be it the smooth running of your business or the production of high quality designs or music, the iMac has proved to be one of the ultimate computers to cater to these needs. Companies offering iMac rental services reach out to people irrespective of their line of business or operations. Tech savvy or not these rental services...

In this highly competitive market, every online businessman is looking to make his e-commerce website on the top of the search engine, but it is not easily possible for everybody. All the online businessmen are trying different ways to earn maximum amount of profit; however, it is important for them to make their e-commerce website personalizing. It is not difficult and expensive for you to personalize your e-commerce website as with proper and right tools, you can easily personalize your site. If you are looking to make your website...

Building the perfect website has never been easier or simpler; especially when you know the fine principles behind creating, editing, uploading and managing content on your future web pages. Choose the Right web page building software There are a few aspects of creating a website that you must take into consideration before you  begin building your content. There is the Code and the Visual Design, as well as SEO and a few other things that must be understood, at least at their most basic levels. We assume that you are not familiar with...

Search Engine Optimization (SEO) is an ever-changing field. What works to rank a page one day may not work after the next algorithm update by Google, so it’s important to stay abreast of the news regarding SEO best practices. If you’re like most small business owners, you don’t have time to scour the internet for the latest SEO news every day. You have a business to run and more important matters to attend to. In order to save time (and as they say, time is money), outsourcing may be a workable solution for you. Here...

There is a lot of software on the market that offers clients the opportunity to follow simple steps in designing their own logos. However, most of these websites use pre-designed formats allowing the client to change colors and mix formats in order to come out with a logo. Established businesses who know what logos stand for in representing their brand on a large scale do not take chances when it comes to company logo design. These companies always look out for custom logo design services, that is, if they do not have their in-house team...

Small businesses and startups face some serious challenges, the biggest of which is finance.  So not only do new companies need all the help they can get when it comes to the daily obstacles of launching and running a business, but they also need to save money wherever possible.  Perhaps needless to say then, free resources are a huge advantage for small businesses.  Fortunately, today’s highly connected digital landscape provides a wealth of free and open-source tools to help entrepreneurs succeed.  These are the top free resources...

Ecommerce is a sector which is completely built on and driven by technology: without the internet, eCommerce would not be possible; without secure payment systems, customers wouldn’t dream of entering their credit card details into a web form. In today’s connected world, customers want and expect to be able to shop online round the clock, and retailers are recognizing this;in 2013 they invested more in their eCommerce systems than on their in-store systems for the second year running. Technology never stops moving, and its evolution...