According to the latest figures from Canalys, Samsung and Apple both lost their shares to Chinese vendors in second quarter 2013 with Samsung maintaining a growth rate of 55 percent while Apple stands with 20 percent in growth. On the other hand, Chinese vendors, which include Lenovo, Yulong, Huawei, ZTE and Xiaomi together, made up 20 percent of the total market.
“The high end of the market continues to grow but there is no doubt that the explosive growth will come from the low end of the market,” Canalys VP and Principal Analyst Chris Jones said in a statement. “Apple needs to respond to this dynamic and it is evident from the performance of its older models this quarter that there is real demand for a new low-cost iPhone. The challenge that it faces is maintaining high margins on arguably the most important products in its portfolio.”