When was the last time that your business thought about how its social media presence can be improved? Businesses often go through the motions when it comes to dealing with social media platforms. They put out press releases, occasionally post some shareable content and maybe run a promotional competition. But there is much more that can be done. If you get your approach just right, you will certainly be able to attract new customers to your business. Here are some tips to help you out.
Create New Imagery for Your Accounts
Social media is all about the visuals and the imagery. If you can’t present images that look great and grab attention, then your business won’t get very far on social media. Start by getting your avatar images right. They should probably display the logo of your brand clearly and cleanly. Then you could use something like a free online poster maker to create great-looking posters for your accounts. Next, you should embrace the social media platforms that are all about images. These include, Instagram, Pinterest and Tumblr. These slightly smaller image-oriented platforms could expose your business to a whole new audience.
Get to Know Your Audience Better
Your audience matters much more than anything else out there. You have to be able to give them something that’s suitable for them. If you are pitching your posts and tweets to the wrong people, then of course you won’t be able to attract new target customers to your business via social media. However, if you get to know your audience better, you can give them more of what they want from your brand on social media. Carry out market research and delve into the data to learn more about your audience. It can only help your company in the long-term.
Be a Bit More Human
Being human is something that many businesses fail to do when it comes to using social media. Of course, the main reason for this is that businesses and companies are not human. They are corporate entities with people owning and working for them. But you need to work hard to give your brand a human and recognisable voice on social media platforms. Be consistent and get that tone right time after time. If the tone of your messages and posts on social media changes each day, it will come across as strange and inauthentic to customers, which is not what you need.
Interact, Even with Negative Comments
Finally, you need to give some more thought to interaction. When you interact with people on a daily basis via your social media accounts, they will feel closer to the brand. And this is another way to make your business come across as more human and more believable. Those things matter when it comes to improving your business and striving for future success. And don’t just ignore the negative comments either. You should interact and try to find solutions for customers who are putting forward complaints via social media.