We need to have a bit of a talk. Did you know that there are tons of myths about lead generation out there that you may falling prey to? There are tons of myths that are going around that we need to make you aware of. Lead generation is a crucial part of the sales process and without it, there would be no way to find new customers for your business. Keep reading down below, where we’re going to go through the top myths that you should be aware of the next time you are generating leads for your business.
100% Knowledge of The Product
While you want your sales people to know as much as possible about your product, that’s not really necessary for them to be great at generating leads. They don’t need to know absolutely everything about the product to find people who might be interested in the product or service. You want to make sure that they know enough to sell the product and find people who are interested. However, if you spend too much time weighing them down with product demos and presentations, they won’t have any time to look for leads.
There Needs to Be Plenty of Success Stories
It’s not completely necessary for you to have plenty of success stories in order to close a deal with a lead or find people who are interested in the product you are selling. Sure, storytelling is a great way to get people interested in what you’re selling, but if you are just starting out as a company and just finding your first leads, these are going to be hard to come by. Focus on getting your first few customers around you and satisfying them. Then, you will be able to use those success stories to convince more customers.
Plenty of Leads Will Come Through in The First Month of a Partnership
If you are working with a simple lead generation vendor who just throws you all of these leads in the first month, this isn’t going to work out so well for you. That’s because a lot of these leads are not going to be qualified for your business and just won’t be interested in your product. If you are going to be using this type of relationship, then make sure it’s a partnership, this vendor truly cares about the leads they are sending you. Or go for a trusted lead generation based organization, which considers your business growth as their priority.
Qualifying Leads Doesn’t Matter at All
The first rule of business in the sales world is quality over quantity. Many people think that lead qualification is not an important step of the process, but that couldn’t be further from the truth. If you follow this myth, then you are going to find yourself with a ton of leads who are not going to follow through and become loyal customers.
Your Buyer Persona Needs to Be Set in Stone
Everyone believes that their buyer personas for the leads they are looking for needs to be set in stone. However, that’s not true. You can have varying buyer personas for every product that you are selling. Maybe one person is going to be interested in one product or service, but they won’t be interested in the other. It’s OK to have multiple buyer personas that you work with!
Customer Education Isn’t Necessary with Lead Generation
One of the key touchpoints in bringing someone from a lead to a loyal customer is educating them. Many people don’t think that this is an important step, but that couldn’t be further from the truth. When you educate your customer about the industry or about certain pain points, they are more likely going to buy into your product or service.
There’s No Way to Track Success in Lead Generation
This is one of the biggest myths in the industry and it needs to be broken. There are plenty of metrics that you can use to measure success in lead generation. All you need to do is determine how you’re going to do it and make sure it’s a priority within your sales team.
There you have it! These are the top myths that have got to be busted about lead generation.