AT&T is all set for its potential product launch that is going to take place with Nokia’s Lumia 900 April 8th release. AT&T’s Jeff Bradley told CNET that “at all levels, this is a notch above anything we’ve ever done.” “Before you walk in to the store, you know this is our hero phone,” Bradley said, referring to the Lumia 900’s flagship status. Cited “people familiar”, the campaign is expected to last about six to eight weeks.
Chris Weber, president of Nokia’s North America business: “To re-enter the U.S. market, we know we have to be aggressive.” Weber added, “AT&T’s retail execution has been fantastic.” The phone launch is going to be big as the carrier is going to roll out the $99 most-awaited device in the US market. “We’re going big,” Bradley concluded. “We’re really bullish.”