Interesting to hear as well as note that the phone company is looking out to sell its phone book – Yes I mentioned phone book – do not think or feel it as I am talking something strange – I am talking about AT&T and Yellow Pages – AT&T is in talks to sell a majority of its stake in its Yellow Pages business to buyout giant Cerberus Capital Management, that comes at a price of as much as $1.5 billion. TPG, a private-equity firm is also held talks with AT&T about buying business, reports The Wall Street Journal.
If in case you do not know what Yellow Pages is all about, here this is for you: Yellow Pages refers to a telephone directory of businesses, organized by category, rather than alphabetically by business name and in which advertising is sold. As the name suggests, such directories were originally printed on yellow paper, as opposed to white pages for non-commercial listings. The traditional term Yellow Pages is now also applied to online directories of businesses.