The ACCC earlier made an application to the Federal Court in Melbourne for orders against Apple for alleged contraventions of the Australian Consumer Law (ACL). The ACCC alleges that Apple’s recent promotion of the new “iPad with WiFi + 4G” is misleading. Over on which the Cupertino-based iPad maker offered its new iPad buyers in Australia the opportunity to get a full refund.
The ACCC believes the branding of the device as “iPad Wi-Fi + 4G” in Australia is misleading to consumers because the new iPad cannot access any 4G LTE networks in Australia. As a result, the commission is trying to have Apple rename the device. The Sydney Morning Herald reports that planned communication and discussion between the two groups came and went without any decision being reached. Although Apple agreed to contact people who had bought an iPad to make sure they knew they could have money refunded.
“The ACCC alleges that Apple’s recent promotion of the ‘new iPad with WiFi + 4G’ is misleading because it represents to Australian consumers that the product ‘iPad with WiFi + 4G’ can, with a SIM card, connect to a 4G mobile data network in Australia, when this is not the case,” the ACCC said in a statement.