Apple did again, and this time it has trademarked its retail store design. The US Patent and Trademark Office has approved Apple’s request to trademark both its retail stores design and layout. But, what interesting story behind the stage for getting the trademark done was that the Cupertino-based requested twice, with in the second rejection, the USPTO stated that Apple’s design wasn’t “inherently distinctive.” The trademark includes Apple’s use of a “paneled facade” of glass, recessed lighting units, and lined rectangular tables.” Isn’t it’s interesting, especially when you visit the Apple store next time, you can think how much the company’s retail store means, after all are now trademarked.
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