Apple Poised To Gain Smartphone Share Away, Survey Says

Posted on Apr 4 2012 - 11:51am by CONTRIBUTOR

Editor’s Note: Guest Author Pratibha is a technology enthusiast interested in analysing and reporting about different technologies.

Bernstein Research originate after surveying 1,500 patrons in Europe and North America that Apple is balanced to take smartphone market share away from Google‘s Android smartphone software in developed markets. Based on its survey of consumer intent, Apple’s share of the smartphone market tends to move into the ‘high thirties,” surpassing that held by the army of devices running Google’s Android software, which will head to the “lower thirties.”

“We note strong continued attraction dynamics for Apple that will most likely result in market share gains on Android, and especially if the Cupertino firm expands aggressively into lower price points, we see Android players losing ground to Apple in the near future,” the analysts wrote.

According to BernsteinResearch Apple now represents 29% of smartphone users and Android represents 40% of smartphone users,. Apple’s iOS software, however, is stickier than Android: 95% of iOS users plan to stick to with Apple. By contrast, 75% of Android users plan to stick with Google’s software. Most of these potential Android defectors plan to switch to iOS. “Windows isn’t a credible play yet, Blackberry is in freefall and Nokia has become a negligible force in Smartphones,” they wrote. More than the extended period, the firm sees Apple commanding 35% of the smartphone market, Samsung grabbing 20%, and HTC grabbing 10%.

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