Apple Now Holds 50.4% Market Share, Samsung Grabs 18.4% In Q3

Posted on Nov 5 2012 - 6:30am by Editorial Staff

According to the latest report from the International Data Corporation (IDC), the worldwide tablet shipments totalled 27.8 million units in the third quarter of 2012 (3Q12). The report states that the tablet market grew 49.5% year over year in the quarter and 6.7% over the second quarter of 2012. Apple top the chart with 50.4% market share, while Samsung at 18.4%, followed by Amazon 9% and Asus at 8.6%. Lenovo holds a very small percentage of 1.4% with other vendors holding 12.2%.

“After a very strong second quarter, Apple saw growth slow as both consumer and commercial (including education) shipments declined, and rumors of a forthcoming iPad mini began to heat up,” said Tom Mainelli, research director, Tablets at IDC. “Now that the new mini, and a fourth-generation full-sized iPad, are both shipping we expect Apple to have a very good quarter. However, we believe the mini’s relatively high $329 starting price leaves plenty of room for Android vendors to build upon the success they achieved in the third quarter.”

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