Apple CEO Tim Cook today posted an apology note to consumers in China and stated that the new warranty policies for iPhone 4 and iPhone 4S will take place soon. Cook said that the company received numerous feedback about Apple in China repair and warranty policy in the past two weeks, and result of which the company now aware that due to the lack of external communication in this process, results in leading to the speculation that Apple arrogance, with do not care or do not attach importance to consumer feedback.
Further, in order to act grasp on time, the company is implementing the following four major adjustments in place:
- Improved iPhone 4 and iPhone 4S repair policy
- Provide a concise and clear on the website of the official Apple repair and warranty policy statement
- Increase the intensity of the supervision and training of Apple Authorized Service Provider
- Related issues to ensure that consumers can easily contact Apple Feedback Service
Which will certainly going to be a turned out stone for the company, since its current iPhone warranty document reads:
Apple will either (1) repair the hardware defect at no charge, using new or refurbished replacement parts, (2) exchange the product with a product that is new or which has been manufactured from new or serviceable used parts and is at least functionally equivalent to the original product, or (3) refund the purchase price of the product.