Editor’s Note: Guest Author Himanshu Madhan is a technology enthusiast interested in analysing and reporting about different technologies.
Definition
For making public relationship, press release use as statement that summaries you to the major facts or recent changes in company. It is in form of media release, news release, video release, through program presentation and audio release by company promoters as well written by company not by the reporters. Press release of any company is targeted to get better publicity and broadcast their recently changes in the company as well as company’s financial results for the recently completed quarter, valuable investor research contact and what products, services, operations, or other activities provided through company.
Investopedia explains ‘Press Release’ as “Remember that press releases are written by the companies, not by a reporter, so they can be full of company bias. Often, as you search online news databases, it may be difficult to distinguish between a press release and a news story written by a journalist. The best way to distinguish the two is by looking closely at the first couple words of the story, which is where the source of the story is usually identified. If the source is identified as “Business wire” or “PR Newswire” then it is a press release issued by a company.”
Press Release Format
To show the reliability in your press release all description are written in double space on white letterhead and keep in mind six regular element: who do that, how it is performed, at which place, what is actual requirement, what time changes is to be concerned, and why it is to be use. Press release need not to be written as article because its purpose is to inform the media and people about the current company situation. Talking about journalist, they receives so many press releases a day, they have set standards and expectations that you must conform to just to have your release read, it may be not in secured manner so should published through confirmation.
- Headline: First and required element for presenting the Press Release is its Title or Headline. Remember that Title should be centered, in bold format, shortly in descriptive manner and snappy so that journalist attract to capture it and should write in this way to catch in first look and journalist attentive for reading whole content.
- Dateline: Second and more reliable element that reproduce us about company to addressing genetic information about that particular area to when, where and who is actual work beyond to make this press release, as it represent in given format i.e. Delhi, India, 04 June, 2012 (I2Mag).
- Introduction: The Press Release simply lets the end user the six main elements that it contains: who performed this release, what kind of technique are often use, from where it is conclude other with us, when recently changes have deduct, how we inform and publicity and last why it all happened in our company to reasons follow concept.
- Body Content: Keep in sense that don’t decorate your content and it should be limited as in 4-5 phrase or 400-500 words. Remember, you are not writing the article in which you write arguments, differentiate with actual content but it is an media release in which you have all reliable and well mannered subscribed data has to be disclose.
- Boiler Plate: It is a part or unit or writing that can be used at higher instance without any changes. Sounds funny, but “the status of boiler plate attain from steel manufacturing, where boilerplate is steel rolled into large plates for use in steam boilers (steel). Boiler Plates is actually is derives in 1890s in printing press and apportion to newspapers around the UNITED STATES.
- Closing attempt: You can do media under construct to disclose press release data and they watch it more over time and use our company product. Through this statement people become aware of getting one view to the site.
(Image Source: Aneela Rose PR, B2B Inbound)
